臺中大甲媽祖國際觀光文化節是臺灣重要的文化類無形資產,更是世界三大宗教盛事之一,此豐富的節慶活動對臺灣多元的常民生活產生衝擊,主要目的在於探討為期九天八夜之遶境活動對常民生活產生了哪些影響。本研究分別以次級資料分析法與半結構式深度訪談法,蒐集媽祖遶境活動影響常民生活之特性,再以紮根理論授權之ATLAS.ti軟體萃取特徵語彙,接著以詮釋結構模式(ISM)、階層分析法(AHP)及局部灰關聯度(LGRA)分析常民生活之影響構面,重要性依序為儀典傳承、交通作息、性靈健康、藝文交流、環境經濟、地方意象、地方衝擊及行為衝突。本研究所得結果可以做為政府施政及主辦者之參考。
Dajia Mazu International Tourism and Culture Festival is an annual pilgrimage held in Taichung County, Taiwan. It is not only famous for its multi-cultural activities, but also considered as one for its folklore heritage of intangible asset among three major religious events in the world. This research aimed to explore the influences of activities on the localized daily life held during the pilgrimage journey of nine days and eight nights. Firstly, research data are collected by research tools of secondary data analysis and semi-structured in-deep interview. Then, the dimensions of the characteristics for influences of pilgrimage on the localized daily life are extracted and analyzed by means of Atlas.ti, ISM, AHP and LGRA. The sequence of those dimensions is ceremonial inheritance, traffic & lifestyle, spiritual health ,art & culture exchange, environmental economy, localized image, , local impact, and behavioral conflict. The results could be referenced by whom may be concerned.