複合式購物中心遊客空間認知之感質與情緒感受量表編制之研究

本研究目的旨在編制複合式購物中心遊客空間認知之感質與情緒感受量表，以提供相關領域者運用、參考、提出使用建議並檢驗量表之信度及效度。研究工具參考多位學者之感質與情緒感受量表進行量表編制。研究方法以SPSS2.0進行信度檢驗；透過AMOS 2.0做驗證性因素分析對該量表進行區別效度及收斂效度之驗證及檢定以建構其效度。本研究之問卷方式採用非隨機的立意抽樣調查法，研究對象為麗寶Outlet Mall之遊客或消費者，於2023年1月24日共發放268份問卷，有效問卷為223份，有效問卷率為83.21%。研究結果顯示，本量表收斂效度及區別效度為可接受，具「感質」與「情緒感受」兩個變項之二階多因子之模式量表。

關鍵字

驗證性因素分析； Outlet Mall ；收斂效度；區別效度

並列摘要

The research aims to identify the Qualia and Emotional Impression of Spatial Cognition of scale of Compound Shopping Mall, which will provide reference and suggestions for other related studies. First, based on the literatures review, Qualia and Emotional Impression Scale are formulated and distributed. Then, with the aid of confirmatory factor analysis, the inspection on convergence validity and differential validity of the scale is conducted by AMOS 2.0 and Reliability Testing by SPSS2.. For this research, a questionnaire survey was conducted. The tourists and consumers of Lihpao Outlet Mall, who were non-random purposive sampling. A total of 290 formal questionnaires were distributed on 24. Jan. 2023. After the invalid questionnaires were eliminated, 223 valid questionnaires were obtained, with the valid rate of 83.21%. The results show that this scale is acceptable to both convergence validity and discriminant validity. Therefore, in this research, the scale serves as a dual-order multi-factor model characterized with two variables, including the Qualia and Emotional Impression.

並列關鍵字

Confirmatory factor analysis ； Outlet Mall ； Convergence validity ； Discriminant validity

參考文獻

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