以企業識別系統加值地區形象塑造－南投縣水里鄉上安社區案例探討

Enhance the Community Image by CIS-A Case Study of Shang-an Community

陳美心(Mei-Hsin Chen) ； 顏怡璇(Yi-Hsuan Yen)

《水保技術》 4卷4期 (2009/10) Pp. 252-260

https://doi.org/10.30040/JSWCT.200910.0005

摘要

南投縣水里鄉上安社區因迭遭災害、土石流侵襲，社區居民、相關民間團體及公部門長期以來，已投注相當之心力與經費於社區重建與發展。上安社區以其特有產業、生態、地勢環境、人文特色等，持續推動休閒農業之發展。本研究將探討以CIS加值上安社區形象塑造之效果，依一系列之對內管理與對外宣傳等識別系統進行設計，從地區標章(Logo)設計、文件設計、包裝應用、商品應用與入口意向營造等，塑造符合上安社區之環境特質，而樹立其獨特、鮮明的形象，以期達到「提升地區產業水準、塑造社區專屬品牌、增強地區民眾凝聚力」等目標。

關鍵字

企業識別系統 ； 上安社區 ； 社區營造 ； 社區產業

並列摘要

Since it had been many disasters and debris flows in Shang-An Community, people in Shang-An community, the authorities and many non-governmental circles has invested a lot of money and time to recreate the community for a long time. Now, Shang-An community has become a whole new rural village, and there are many unique specialties, ecology, history and culture there. The case study shows how to enhance the community image by CIS-with logo design, documents design, packing design, commodities design, and the community entrance image design, etc. By this way, we can promote the industry in Shang-An community, help develop the brand awareness, and unite people to recreate their hometown toward the same goal.

並列關鍵字

CIS ； Shang-An Community ； Overall Planning ； Image