社區推展生態旅遊策略之研究－以台東縣池上鄉萬安社區為例

Research of Promotion and Strategies on a Community-based Ecotourism-A case study of Chihshan Village,Taitung County

尤淨儀(Ching-I You)

指導教授 ： 彭光輝

國立臺北科技大學/設計學院/建築與都市設計研究所/碩士(2006年)

摘要

近年來國人旅遊型態多元化的發展，在環境永續經營的目標下，以社區為主的遊程中，社區居民的共同參與之下乃是未來推展生態旅遊的基礎。故本研究目的有四：一、藉由閱讀與回顧國內外相關文獻，以釐清「生態旅遊」的定義與意涵，並由現階段推展過程中反應出社區居民共同參與的重要性；二、探究與分析國內外社區推展生態旅遊的發展過程，明瞭社區組織和社區居民如何協調與維繫，同時其在落實「社區營造」及「社區參與」方面的功能；三、利用台東縣池上鄉「萬安社區」作為個案分析與實證，以「萬安社區發展協會」與「池潭源流協進會」於社區營造過程中結合地方性產業之操作過程來驗證；四、透過學術性研究過程及社區個案的實證，提出未來社區推展生態旅遊之操作模型與建議，期盼有助於維持環境資源永續利用並發揮其社區組織運作機制而持續性的真正效能。
本研究方法乃以「生態旅遊」與「社區參與」相關理論作為研究之基礎論點，透過文獻的蒐集與歸結，藉由國內外社區之操作經驗，並結合公私部門的深度訪談與分析，建立社區推展生態旅遊的操作模型。其在個案的驗證上，本文擬以台東縣池上鄉萬安社區作為本研究之範圍，說明其操作模型未來將可應用在一社區在推展生態旅遊上之建議。最後，乃提出以社區本身獨特的人文背景與自然環境等資源特色作為出發，同時，結合社區居民、地方性產業發展、公私部門以及民間企業等共同合作的機制架構下，提供特定遊客群的旅遊需求，形塑出兼具特色風格的社區。

關鍵字

生態旅遊 ； 社區參與 ； 生態旅遊參與模型 ； 萬安社區

並列摘要

Taiwan experienced diversified development of tourism in recent years. Sustainable environmental operation, community-oriented itinerary and community involvement will be the basis for future development of ecotourism.This study is targeted at 4 objectives: 1.Through review of international and domestic literatures, to clarify the definition and connotation of “ecotourism”and reflect the significance of community involvement from the process of current development.2.To explore and analyze the process in which foreign/domestic communities develop ecotourism, understand how community organizations and residents coordinates with one another and maintain effective communication, and identify its function in “community development” and “community involvement.”3. Taking Wanan Community of Chihshan Township, Taitung County, as the subject of empirical study, to examine the roles of “Wanan Community Development Association” and “Chi-Tan-Yuen-Liu Association” in incorporation of local industries in the process of community development.4. Through academic research process and empirical examination of community cases, to propose the operational model for promotion of community ecotourism, with the hope that it would help maintain sustainable utilization of environmental resources and give full play to the operational mechanism of community organizations.
The theoretic basis of this study is founded on theories pertinent to “ecotourism” and “community involvement. Through literature collection and analysis, operational experiences of foreign/domestic communities, and in-depth interviews with and analysis of public agencies and private entities, it establishes an operational model for community development of ecotourism. It selects Wanan Community of Chihshan Township, Taitung County, as the subject of empirical study and explains how the operational model can be applied to community development of ecotourism. Finally, it proposes that the endeavor should begin with unique cultural backgrounds and natural resources of a community, and based on a collaborative mechanism that incorporates community residents, local industries, public/private agencies and private enterprises establish amenities that meet the recreational needs of specific tourist group and shape up a community of special features.

並列關鍵字

Ecotourism ； Community Involvement ； Community-based on Ecotourism ； Wanan Community

參考文獻

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[34] 楊江瑛等，「生態旅遊實務推動研討會：社區生態旅遊之永續開發論文集」，中華民國永續生態旅遊協會，2005年。

參考文獻