Preliminary Development of a Chinese Version of the Text Material Questionnaire

Ruixin Yang ； Yi-Lung Kuo

《International Journal of Intelligent Technologies and Applied Statistics》 14卷3期 (2021/09) Pp. 195-204

https://doi.org/10.6148/IJITAS.202109_14(3).0005

摘要

Purpose: The aim of this study is to adapt the Chinese version of the Text Material Questionnaire (TMQ-C) from its English version to evaluate individuals' subjective feelings about reading a text, including interest/enjoyment, perceived competence, and pressure/tension. Method: The TMQ-C with nine items was adapted through back translation and a pilot test. In the preliminary psychometric test, 92 Chinese undergraduates read an advertisement text and completed the TMQ-C. Findings: The TMQ-C has acceptable internal consistency, semantic clarity, and translation equivalence. Correlations between three subscales in TMQ-C provided evidence for construct validity. Correlations between incremental intention to buy the goods in this advertisement and three subscales provided evidence for criterion-related validity. Practical implications: Along with evaluating advertisement text, the TMQ-C could be used for other target text in various settings or experiments related to intrinsic motivation or self-regulation. Value: This 9-item TMQ-C offers a suitable self-reported instrument to investigate individuals' subjective experience about reading a text in a Chinese sample.

關鍵字

Text material questionnaire ； Interest/enjoyment ； Perceived competence ； Pressure/tension