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Factors Affecting Buying Behavior of an Apartment an Empirical Investigation in Amman, Jordan
並列摘要
The objective of this study is to investigate the main factors that influencing the customers' buying behavior toward apartment, and tried to identify the most influencing factors that affect buying. A convenience sample consists of 120 persons who already bought an apartment in different areas in Amman. One sample t-test, independent sample t-test, and one-way ANOVA were used in testing the hypotheses. This study found that respondents would significantly adopt the main constructs when buying residential apartments, including aesthetic, economic, marketing, geographic, and social constructs. And the study concluded that there were significant differences in decision making regarding buying residential apartments according to the sample gender and Age. And there were significant differences in the respondents answer due to age and there were no significant differences according to the marital status or educational level.
延伸閱讀
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