內外部關係資本對市場創新能力的影響

The Effect of Internal/External Relationship Capital on Market Innovation Capability

方世榮(Shyh-Rong Fang) ； 彭彥群(Yan-Chiun Peng) ； 張雍昇(Yong-Sheng Chang)

《臺灣企業績效學刊》 2卷2期 (2009/06) Pp. 141-168

https://doi.org/10.6697/TBPJ.200906_2(2).0001

摘要

組織透過與內部員工及外部夥伴建立關係所累積的內外部關係資本，除了可視為組織獲取資源的管道，亦可視為組織建置市場創新能力的動態性資產。本研究從關係資本的動態特性探討內外部關係資本對市場創新能力的影響，並以內部關係資本作為提昇外部關係資本對市場創新能力影響的干擾角色。本研究採用郵寄問卷，以台灣500大製造業與服務業作為調查對象。實證結果發現，內外部關係資本對市場創新能力具有正面影響，而內部關係資本亦會干擾外部關係資本對市場創新能力的影響效果。最後，本研究除討論重要的管理意涵外，並提出未來研究的方向。

關鍵字

外部關係資本 ； 內部關係資本 ； 市場創新能力

並列摘要

In addition to being a conduit for acquiring resources, the internal and external relationship capital, accumulated from employees and partners, can be seen as the dynamic assets for building market innovation capability. This study attempts to examine the effect of relationship capital on market innovation capability and investigates how the internal relationship capital can moderate the relationship between external relationship capital and market innovation capability. The authors test the hypotheses based on a mail survey targeting the top 500 manufacturing and service industries in Taiwan. The results support the hypotheses, which posit that internal and external relationship capital is positively related to market innovation capability. Moreover, the findings also support the authors' argument that the effect of external relationship capital on market innovation capability is strengthened by internal relationship capital. The authors also discuss theoretical and managerial implications of their findings, as well as suggestions for future research.

並列關鍵字

Internal Relationship Capital ； External Relationship Capita L ； Market Innovation Capability

參考文獻

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