風險溝通之溝通風險－塑化劑事件中利害關係的動態鑲嵌

Risk Communication and Communication Risk Dynamic Embeddedness in Stakeholders by a Plasticizer Event

汪浩(Hao Wang) ； 吳欣憓(Hsin-Hui Wu)

《生物產業科技管理叢刊》 4卷1期 (2013/01) Pp. 82-115

https://doi.org/10.6170/2013.4(1).04

摘要

當風險治理進入到利害關係人溝通時，多半因為風險本質的模糊性，不得不著重在靜態的橫斷面觀察中，無法釐清一完整的風險溝通的動態性。然而因為溝通本質上並非靜態，而是網絡鑲嵌的，這種由看似鑲嵌「橫斷面」所引發的動態，在過去的風險溝通研究中較少深入探索。因此本文將一個風險溝通的個案置於社會鑲嵌的觀點中，以社會分析方法論以及質性研究的內容分析法，還原塑化劑事件中，利害關係人風險溝通的橫斷面溝通風險空間，以及因為利害關係人迫於鑲嵌互依關係的「位差」所造成溝通風險擴散的動態性，聚焦個案以釐清溝通風險的「鑲嵌動態性」，強調鑲嵌的本質以及因此造成的動態結果。並據此提出風險溝通的管理建議！經風險溝通理論的文獻蒐集以及塑化劑事件的報導整理後，我們對利害關係人溝通以及科技風險等概念進行理論抽樣，提出一個理論概念模式，進而與資料進行時間編碼的交互比對（interplay）以達到初步的飽和-收斂，在風險溝通中發現一個「利害相關人鑲嵌動態的溝通風險模式」。

關鍵字

利害關係人 ； 鑲嵌 ； 風險溝通與溝通風險

並列摘要

As risk governance requires stakeholders communication, its substantial fuzziness mostly constrained itself on static cross-sectional representation. The dynamics of risk communication seemed not to be explicated holistically. Since a communication is theoretically not static but based on networked embeddedness, the dynamics which seemingly caused through the ”quasi” cross-sectional embeddedness was not explored. Therefore the research conducts a case study of risk communication in a theoretical frame of social embeddedness and a methodological frame of social analysis and of qualitative content analysis. In this way we represent a cross-sectional communication risk ”space” by stakeholders risk communications and an expansive dynamics of communication risk caused through their inevitably-interdependent ”embedded disparity” by a plasticizers event. In sum the paper focuses on explicating embedded dynamics of communication risk by a risk event, so as to emphasize the substance and dynamic functions of embeddedness and to offer some suggests of risk communication. Through reviewing literatures of risk communication and generally analyzing median reports about a plasticizers event, we can conduct a theoretical sampling of stakeholder communication and technological risks and try to develop a theoretic-conceptual pattern meeting the requirement and empirical-theoretical interplay along time coding approaching saturated convergence. A new theoretical ”pattern of dynamic communication risk in stakeholder embeddedness” by risk communication will be concluded.

並列關鍵字

Stakeholders ； Embeddedness ； Risk Communication and communication risk