初學游泳者選擇泳裝偏好與泳裝保養認知之研究

A Study on Swimwear Cognitive of Maintenance and Preference for Beginner-Example on Swimmer

葉景谷(Ching-Ku Yeh) ； 周財勝(Tsai-Shen Chou) ； 林饒惓(Jao-Chuan Lin)

《海洋休閒管理學刊》 3期 (2011/09) Pp. 34-43

https://doi.org/10.29852/JMLM.201109.0003

摘要

本研究於2010年7月3日至31日期間進行正式問卷發放與回收，共發放問卷500份，剔除無效問卷後得有效問卷計453份，有效率為90.6%。本研究結果如下：一、不同的年齡在泳裝保養認知之差異分析，年齡50歲（含）以上的游泳者在「游泳後泳裝保養」均顯著高於年齡12歲（含）以下、13歲至18歲、19歲至35歲與36歲至49歲的游泳者；年齡50歲（含）以上的游泳者在「回家後泳裝保養」顯著優於12歲（含）以下的游泳者；二、不同的婚姻狀況在泳裝保養認知之差異分析，已婚的游泳者在「游泳前泳裝保養」、「游泳後泳裝保養」與「回家後泳裝保養」顯著優於未婚的游泳者；三、不同的教育程度在泳裝保養認知之差異分析，教育程度碩士（含）以上的游泳者在「游泳後泳裝保養」均顯著優於國小、國中、高中（職）與大學/專科學歷的游泳者。教育程度碩士（含）以上的游泳者在「回家後泳裝保養」均顯著優於國小、國中、高中（職）與大學/專科學歷的游泳者，以及大學／專科學歷的游泳者在「回家後泳裝保養」均顯著優於國小、國中、高中（職）學歷的游泳者。

關鍵字

游泳者 ； 選擇泳裝偏好 ； 泳裝保養認知

並列摘要

The purpose of this study was to investigate the current situation of the swimmers' choice of swimming suit products and perceptions of swimsuit maintenance. This study has issued 500 questionnaires based on the stratified random sampling method, and 500 questionnaires were returned with 453questionnaires valid. The validity rate was 90.6%.The results of this study were as follows:1) Maintenance of different ages in the swimwear of cognitive differences, swimmers age 50 years or more in the ” swimwear and maintenance ” were more significant than the age younger; age of 50 years or more swimmers in the ”swimwear maintenance at home” were more significant than the age below 12 years old.2) Swimsuit and maintenance in different marital status the results shows, swimmer who is married were more significant than the single swimmer in the item of ”swimsuit maintenance before swim, after swim, and swimsuit at homecare.”3) Swimsuit and maintenance in different educational levels the results shows, swimmer who has master degrees has more significant result in swimsuit maintenance after swim and swimsuit at home care. Swimmer who has Bachelor or Associate degrees has more significant in swimsuit maintenance at home care are higher than swimmer who has primary school、junior high school and senior high school degrees.

並列關鍵字

swimmer ； swimwear Select Preferences ； swimwear cognitive of Maintenance