Clothing is an important part of human material culture, and the most intuitive national cultural characteristics. As one of the important carriers of the Chinese nation culture, the Chinese national costumes show the great ideals of the Chinese nation and the unique style of the times. In this paper, the author uses the relevant theoretical knowledge of modern design to extract the most national characteristics from the national ethnic costumes of the nation, innovate and reconstruct it, and reorganize and reorganize from the new perspective to form the national totem of the style. The concept of sharing, sharing, sharing the concept of national totem will be applied to China's porcelain and modern product design, into the modern society of cultural and creative industries which, through the cultural and creative industries to promote the innovation and development of Chinese national dress culture, the Chinese national dress culture in the rapid development of modern society to flourish.