本研究從有機農業生產者的角度探討農場體驗活動,關注有機農場體驗活動與商業化的休閒農場的不同,強調舉辦體驗活動的目的與對生產者的意義。研究以半結構深度訪談共11間臺灣花蓮具有有機驗證且提供體驗活動的有機農業生產者,同時研究者也實際參與觀察多次農場體驗活動並分析記錄體驗活動內容。研究結果指出藉由體驗活動得以重新聯結農業生產者、消費者與自然環境間三者的關係。有機農業生產者提供體驗活動是受到先前務農經驗的影響以及從事有機農業後的體悟。透過體驗活動生產者得以傳達有機農業的理念,教育消費者認識何謂有機農業、瞭解農業生產過程,以及其中所投入的勞動,並喚起消費者的環境意識。體驗活動也使得有機農業生產者的角色跨足為教育者和知識傳播者角色。
Focusing on the meaning of an organic farm from consumers' experiences and activities, this study explores the organic farmer's perspective. Experiences on an organic farm notably differ from those on commercial leisure farms. This analysis was based on semi-structured in-depth interview with 11 organic farmers whose farms have obtained organic certification. In addition, researchers recorded participants' observations of those activities. This work argues that organic farm experiences reconnect the relationship among farmers, consumers, and the natural environment. Results show that organic farm activities are not just for fun; rather, they are a medium to promote organic agriculture and educate the consumer.