Defining Cooperative Business Models for Interorganizational Cooperation

Alessio Maria Braccini ； Paolo Spagnoletti ； Alessandro D'Atri

《International Journal of Electronic Commerce Studies》 3卷2期 (2012/12) Pp. 229-249

https://doi.org/10.7903/ijecs.1093

並列摘要

Usage of software platforms alongside the business transformation potential of information and communication technology enables cooperation between different companies in both open and networked environments. This is possible when multiple actors cooperate in the delivery of services; each one contributes its own resources, and there is an underlying attractive business model for all of the players involved. This research paper investigates the definition process of a cooperative business model, which involves partners from different countries with different levels of technology, different markets, and different statutory regulations. The aim of this paper is to contribute to both theory and practice by introducing an approach for a cooperative business model definition that can be used in instances where there are conflicting requirements of partners who are willing to cooperate. In the case which is analyzed in this paper, the premature identification of the exploitation alternative scenarios among partners, the adoption of a perspective based on customers' needs by the means of the business episode concept, and the usage of the business model ontology for the description of the structure of the cooperative business model, have helped the different partners to successfully converge to a common and agreed solution.

並列關鍵字

Cooperative Business Model ； Business Episode ； IT Exploitation ； Cooperative Technologies ； Action Research

參考文獻

O. Hanseth, and K. Lyytinen, Design theory for dynamic complexity in information infrastructures: The case of building Internet. Journal of Information Technology, 25(1), p1-19, 2010. doi:10.1057/jit.2009.19.

M. Janssen, G. Kuk, and R.W. Wagennar, A survey of web-based business models for e-government in the Netherlands. Government Information Quarterly, 25(2), p202-220, 2008. doi:10.1016/j.giq.2007.06.005。

C.B. Stabel, and Ø .D. Fjeldstad, Configuring value for competitive advantage: On chains, shops and networks. Strategic Management Journal, 19, p413-437, 1998. doi:10.1002/(SICI)1097-0266(199805)19:5<413::AID-SMJ946>3.3.CO;2-3.

O.A.E. Sawy, A. Malhotra, S. Gosain, and K.M. Young, IT-intensive value innovation in the electronic economy: Insights from Marshall industries. MIS Quarterly, 23(3), p305-335, 1999. doi:10.2307/249466。

A.G. Pateli, and G.M. Giaglis, A research framework for analysing eBusiness models. European Journal of Information Systems, 13(4), p302-314, 2004. doi:10.1057/palgrave.ejis.3000513。