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Understanding the Effects of EWOM on Cosmetic Consumer Behavioral Intention
並列摘要
This study adopts both the Information Adoption Model and the Information System Continuance Model to investigate information influencing users' intention to visit cosmetic websites and their purchase intentions. Data were gained from 222 users who have prior experiences browsing cosmetic information or purchasing cosmetics from websites. The results show that two models can provide a full understanding of how receivers handle eWOM that affects users' intentions to continually visit cosmetic websites and their purchase intentions.
參考文獻
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被引用紀錄
Luo, H. J. (2009). 罹患肺部支氣管發育不全之極低出生體重早產兒於學齡前時期之呼吸健康與神經發展 [doctoral dissertation, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU.2009.00974
Lin, C. H. (2006). 遠端居家監看醫護應用之遠距資料存取架構設計與實現 [doctoral dissertation, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU.2006.10462
陳士維（2005）。遠距醫療照護輔助裝置:位置及體溫監控〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2005.10118
潘素芬（2008）。磁振乳房影像之小波壓縮及其影像品質保證研究〔碩士論文，中臺科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0099-0311200815301033
黃孟仁（2012）。整合影像操作與觸控手勢的HMI控制器設計與實作〔碩士論文，國立中央大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0031-1903201314445447
延伸閱讀
- 林聖傑（2011）。Using Visual Cues as Moderator to Explore the Effects of eWOM Characteristics on Re-Transmission Intention〔碩士論文，國立臺北科技大學〕。華藝線上圖書館。https://doi.org/10.6841/NTUT.2011.00100
- Chu, Y. C. (2014). The Effect of Negative Emotion and Personality Trait on Negative eWOM [master's thesis, Chung Yuan Christian University]. Airiti Library. https://doi.org/10.6840/cycu201400671
- 郭怡萱（2010）。Effect of the characteristics of eWOM on Consumer’s Buying Behavior: An Online Dining Guide Analysis〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2010.02635
- 江義平、蔡坤宏、黃耀德（2015）。Measuring and Analyzing eWOM Marketing Effects-An Example from Experience Goods。中原企管評論，13(2)，33-64。https://www.airitilibrary.com/Article/Detail?DocID=17298822-201510-201510300002-201510300002-33-64
- 林億涵（2009）。Using Conformity Behavior as Moderator to Explore the Effects of Source Credibility of eWOM on Purchase Intention〔碩士論文，國立臺北科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0006-1607200900051600