The Effects of Consumer-Generated Media on Vietnamese Travelers' Decision Making-Mediation Analysis of Perceived Credibility and Trust

This study investigates the factors influencing consumer perception of credibility of online travel-related information on online communities, especially on online social networks and, in turn, the degree to which the perception of online information credibility affects trust and travel decision making. Online and offline surveys of Vietnamese consumers were conducted with a total of 328 individuals responding to questionnaires regarding the determinants of consumer perceptions, online trust and the use of online information for travel decisions. The findings show that online social network use is widespread in travel information exchanges and the degree of perception of online information credibility by the consumer has a positive effect on trust, as well as on the travel decision of the consumer.

並列關鍵字

Consumer-Generated Media ； Perceived Credibility ； Travel Decision Making ； Trust and Social Network

參考文獻

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被引用紀錄

Huu, P. B. (2015). Complete solutions of human resources management in water supply company - Environment Binh Duong in the period 2014- 2020 [master's thesis, I-SHOU University]. Airiti Library. https://doi.org/10.6343/ISU.2015.00316

Ha, V. T. T. (2015). Factors affect Employee Motivation at Hanoi HD bank [master's thesis, I-SHOU University]. Airiti Library. https://doi.org/10.6343/ISU.2015.00289

Hai, N. T. (2018). Measuring the Level of Job Satisfaction and Performance of Employees at Thủ Thiêm Power Company [master's thesis, I-SHOU University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0074-2404201811243500

延伸閱讀

NGUYEN, P. Q. (2017). The Effects of Customer Communication Style and Salespeople’s Influence Tactics on Influence Effectiveness: Empirical Evidence from Viet Nam [master's thesis, Chaoyang University of Technology]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0078-2712201714433987
Le, N. (2019). A Summary of Studies on the Influencing Factors of Consumer Trust in Vietnam's Shared Economy: A Case Study of Travel Services. International Journal of Social Science and Education Research, 2(8), 61-66. https://doi.org/10.6918/IJOSSER.201911_2(8).0012
Dao, T. T., & Yang, C. H. (2019). Impact of Interactive Service on International Customers' Behavior Intentions Regarding Local Tourism Services in Vietnam: The Mediating Effects of Pleasant Arousal and Memory. International Journal of Business and Information, 14(1), 145-167. https://doi.org/10.6702/ijbi.201903_14(1).0006
TA, M. T. (2020). Effects of Social Influence and Swift Guanxi on Consumer Perceived Uncertainty andRepurchase Intention in Social Commerce:An Example in Vietnam [master's thesis, Chaoyang University of Technology]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0078-2502202114531261
郭仲偉、湯美玲（2011）。The Effects of Perceived Quality and Consumer' Behavioral Intention to Taiwan' Travel Website-Consumer Satisfaction as the Mediator。休閒產業管理學刊，4(2)，37-56。https://doi.org/10.6213/JLRIM.2011.4(2)3

國際替代計量

The Effects of Consumer-Generated Media on Vietnamese Travelers' Decision Making-Mediation Analysis of Perceived Credibility and Trust

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