- 期刊
Purchasing Decision and Design Strategy of High Heels in Female Consumer Market
並列摘要
Female consumer market has trend to overtopping other consumer market in recent years. Designers in this field have to create new product constantly. The purpose of this study is to analysis the purchasing decision of high heels, therefore, designers can be more easily, efficiently and accurately to reach the real needs of consumers. This study use 5W1H to extract design features of high heels, and then the Interpretation of Structural Model (ISM) is to definition the purchasing decision. Next, use Grey System Analysis (GRA) to find the optimal strategy of purchasing decision. Finally, Quality Function Deployment (QFD) is to determine the guidelines that designers could be followed. The results show that emotional thinking is preference when women buy high heels. And in emotional thinking (Kansei strategy), heel, materials and skeleton of shoes are 3 important design factors for considering.
延伸閱讀
- 王韻、林昆翰（2016）。Hedonic Value and Fashion Consciousness as Mediators between Consumers' Attitudes and Purchase Intentions of Fashion Shoes。輔仁民生學誌，22(1)，91-106。https://www.airitilibrary.com/Article/Detail?DocID=10276149-201606-201708170006-201708170006-91-106
- 陳俊興、陳庭箴（2016）。A Study of Taiwanese Product Design with Image: Plain High Heels as an Example。嶺東學報，(40)，1-26。https://www.airitilibrary.com/Article/Detail?DocID=18111912-201612-201701050021-201701050021-1-26
- 白凢芸、葉子明、張展祿（2021）。Customer-oriented Critical Factors for Leisure Shoes Development and Design。運動與遊憩評論，(9)，95-128。https://www.airitilibrary.com/Article/Detail?DocID=P20210510002-202101-202105100019-202105100019-95-128
- 吳廣文、黃劭彥、林琦珍、吳昆璋（2009）。The Effect of Brand of Origin and Brand Equity on Purchase Intention for Young Female Footwear Consumers。中華管理學報，10(3)，25-44。https://doi.org/10.30053/CHJM.200909.0002
- 童玉芬（2008）。A study of Female Consumer Purchasing Decision Factors on Automobile〔碩士論文，淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2008.00627