The Study of Time and Client Relationship via Kansei Concept

With its Greco-Roman classics origin, the line of private clubs in America has confronted a newness of transformation, especially in relation to the emergence of fitness center as a sport industry. Regarded as a cultural production, private fitness clubs have shifted from their own company-centered to client’s orientation at global time since they involved different levels of clients, including different races, ages, and junior or senior membership. This paper is pivoted on a survey which deals with the correlation between client relationship and its renewal purchases of services provided by those private sector companies so as to create more new ideas of cultural productions at the global time. Time and social culture are simultaneously transient, especially in reference to a global historicity that a cultural politics of productions has been disseminated from the global center to its peripheral local sites. Body politics as a pivot has been institutionalized from educational to commercialized performances. With the transference of temporality and sociality due to globalization, academic scholars and marketing practitioners have shifted to conduct their researches into the orientation of customer value during the last decade. The efficient performance of such a transformation is illustrative of fitness center which provides people a healthy interpretation of body and its relation to nutrition. In commercial and cultural corporation in the fashionable move, various types of customers’ need and demand are acquired. In return, for those who engage in this line of service-producing performance, client relationship quality requires serious care, for it indicates an index of service quality assessment for customers. In confrontation of the problematic of management on fitness center, including global economic slowdown, the annual payment of clients, the inferiority of service, etc., there has been involved a declining membership for each private sect company. However, private clubs would not be existent but for their members. For this reason, the paper will further be concerned with the global transformation where body becomes an inevitable concentration whatever it is typically a belonging “postmodern desire human.” Within the recent years, the author has engaged in the study on the global transformation of cultural productions as well as Taiwanese merchants in China, Postmodern body politics which from some perspective involves the positioning of personal identity has been incorporated into global cultural production performances and studies. For this reason, the paper attempts to explore the idea of body fitness from a quantitative study on customers’ royalty for fitness centers in the San Jose, USA. Hence, the main purpose of this paper is to evaluate the impact of customer relationship quality on the renewal willingness of fitness center membership. Randomly selected, the objects of the study are pivoted on those who repurchase body fitness courses rendered by four fitness centers in the San Jose of America. There are a total of eighty seven participants accepted for this survey. With the uncertainty of the data, the conceptualization of Kansei engineering will be adapted in this paper so that the whole collected data will be analyzed by multiple and stepwise regressions. The test result will prove my argument that client relationship quality indicates its positivity on its renewal willingness of membership. According to this inclination, the concept of corporate expansion and customer relationship will become the foundation of service-providers for higher profitability through customers’ renewal of membership.

並列關鍵字

Greco-Roman Classics ； Body politics ； Customer value ； Fitness Center ； Client relationship quality ； Renewal willingness ； Kansei engineering ； Regressions

國際替代計量

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