- 期刊
- OpenAccess
Product Placement: A Booming Industry in Search of Appropriate Regulation
並列摘要
Product placement is a booming practice that, in some cases, seems as the viable alternative to traditional advertising. The paper discusses the growth of the promotional technique of product placement. The size of the product placement industry and its penetration of different mediums are closely examined. This is followed by a detailed comparative analysis of product placement practices around the world and investigation of the factors that help shape country-specific regulation.
延伸閱讀
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