- 期刊
- OpenAccess
The Real Stimuli in Popular Stores
並列摘要
The popular store has a wide and shallow assortment of items with high turnover and low margins rate. This kind of point of sale is designed for poor consumers. It was in 1873 the first trial of implantation of a popular magazine by Frank Winfield Woolworth in Watertown, in the American state of Arial. After six years, this idea has had success in Lancaster, Pennsylvania. However, this huge potential has not elapsed as much ink as it deserves. In addition, the marketers claim that the poor are affected only by the price, while atmospheric factors will not have a strong interest in the eyes of this target. This paper aims to identify closely the impact factors on behavioral intention in the popular store.
延伸閱讀
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