洲仔濕地遊客對濕地的態度與行為之研究

The Study of Attitude and Behaviors on Wetland by the Tourist in Zhou-zai Wetland

黃任閔 ； 呂謙 ； 趙嘉裕 ； 黃貴蘭

《運動健康休閒學報》 7期 (2016/04) Pp. 172-182

摘要

本研究目的在了解洲仔濕地遊客對濕地的態度與行為之現況，並分析不同背景變項的遊客在濕地態度與行為的差異情形，最後探討遊客對濕地的態度與行為之關聯性。本研究採用問卷調查法進行研究，統計方式包括描述性統計與單因子多變量變異數分析等，結果發現洲仔濕地遊客中，以女性、41-50歲、大學學歷，住高雄市、軍警公教人員及曾經參與過濕地生態相關活動的遊客居多。不同背景變項的遊客在濕地的態度方面，不同「教育程度」和「職業」上有顯著差異。不同背景變項的遊客在濕地的行為方面，不同「教育程度」和「是否曾經參與過濕地生態相關活動」有顯著差異。

關鍵字

濕地 ； 知識 ； 態度 ； 行為

並列摘要

The purpose of this study was to investigate the attitude and behaviors of wetland by the tourist in Zhou-zai wetland, and analyzed the vary backgrounds of differences between attitude and behavior. The methodology was applied questionnaire survey, total 400 were sent and valid questionnaire were 372. The effective response rate was 93%. The collected data were analyzed with descriptive statistics and one-way MANOVA. The conclusions were as follows: The number of Zhou-zai wetlands tourists including female, 41-50 years old, college educated, live in Kaohsiung, military and government personnel and has been involved in activities related to wetland eco are larger than any other. The tourists with diverse background variables among the ＂education,＂ ＂occupation＂ and have significant difference in the ＂attitude of wetland＂. The tourists with diverse background variables among the ＂education,＂ and ＂participate wetland ecology activity or not＂ have significant difference in the ＂behaviors of wetland＂.

並列關鍵字

wetland ； knowledge ； behavior ； attitude