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摘要


此研究使用SWOT分析、TOWS分析及BOSTONBOX分析來證明各家航空公司的現況及未來是否有持續成長的機會,國內航空業者面對激烈競爭,除考慮國內的航空運輸政策在票價、購機、航線規劃及飛航等管制之下,各航空公司營運績效之評估是有其必要性,希望藉由績效評估結果,提供航空業者及研究者做為參考依據。

關鍵字

航空公司 績效評估

並列摘要


This study used SWOT analysis, TOWS analysis, and BOSTONBOX analysis to prove the status of each airline and the future whether the opportunity for sustained growth. In the face of fierce competition in the domestic aviation industry, in addition to considering the domestic air transport policy in the fares, purchase, route planning and flight control under the operating performance of the assessment of the airlines, there is a need to hope that by performance evaluation results to provide aviation industry and researchers as a reference.

並列關鍵字

airline performance evaluation.

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