分析數位內容產業的安全需求：以社群網站為例

現下結合網際網路的數位內容產業蓬勃發展，若要保護數位服務的品質，需提升對數位內容版權問題的重視，為了解決版權之保護及驗證的問題，數位浮水印是目前在網路上常用的保護機制。而近年來社群網站的興起，更加強了對數位內容安全保護的重視，本研究以目前盛行之社群網站進行研究，利用數位浮水印之特性統整歸納，數位內容提供者對於數位版權管理之需求要素，研究結果發現，價值、分享、安全保護、管理機制這四個因素會影響數位內容提供者的安全需求。此外，研究發現數位內容提供者對於分享時的控管特別注重，當他們分享數位內容時，希望可以保護內容不會遭受非法攻擊而破壞內容價值。另外，從不同背景的數位內容提供者分析，發現女性比男性較為注重數位內容分享的控管，而年紀越長的提供者，對於數位內容的價值較為重視，認為必須要確保數位內容的價值不變。如果數位內容產業能夠提供適合的數位內容保護機制，將會提高數位內容提供者的使用意願。

關鍵字

數位內容產業；數位內容提供者；數位浮水印；數位版權管理機制；社群網站

並列摘要

If a digital service wants to protect its service quality, it needs to focus on the importance of copyright. Digital watermarking is commonly used as a protection mechanism for files posted on the Internet. In recent years, the launching of social networking websites has highlighted the importance of looking into digital content security. In this study, the characteristics of digital watermarking and the influencing factors of digital rights management were used to analyze digital content providers' needs for managing digital rights. The results showed that value, sharing, protection, and management are four factors that can be used to analyze a digital content provider's requirements. Furthermore, it was found that digital content providers give importance to the management of the content that they share; and when they share contents online, they want to prevent illegal attacks. Different providers were then analyzed, and it was found that the female respondents often share digital content, so they need digital protection more than the male respondents. Older people were found to be very careful about the value of the digital content that they post online; they need protection to preserve that value. If the digital content industry and the Internet can provide appropriate digital rights management for users, those users will be satisfied in using it.