另一種「新聞攝影」？──以「洪仲丘事件」中Facebook粉絲頁為例，初探社群平臺之影像傳播

社群媒體是當代大眾媒體以外的重要影像傳播場域，但社群媒體上大量現場影像是否可能改變我們對「新聞攝影」的理解？本研究以2013 年「洪仲丘事件」的臉書粉絲頁為例，擷取「讚」數最高的十幅影像進行分析。研究發現，與傳統新聞攝影強調「決定性瞬間」等邏輯相比，社群影像具有主觀參與特色，更是要喚起社群連結。本文提出社群影像可提供有別於大眾媒體的現場資訊，但新聞媒體要如何運用這些不一定以「新聞」為目的的影像也是挑戰。另外，粉絲頁管理者在影像傳播活動中扮演了從上而下發揮影響的角色。在多對多的連結中，也存在某些適合拍照和連結的情境。網路作為另一個資訊傳播場域是否真的更民主與多元，值得更多分析。

關鍵字

新聞攝影；大眾的自我傳播；公民影像見證；社群媒體；臉書

並列摘要

Besides mainstream media, social media is a place where images are being produced and reproduced. But do abundant witnessing images on social media change the definition of ＂photojournalism?＂ The article takes the top 10 most ＂liked＂ images of two important Facebook fan pages in Taiwan's ＂Hung Chung-chiu incident＂ as example, using content analysis to examine the characteristics and the journalistic values of those images. It states that comparing with traditional photojournalistic logic such as the capturing of ＂decisive moment,＂ the images on social media are characterized by subjectivity and participation, and can be described as kind of action with the purpose of constructing social connections. The article argues that images on social media have important journalistic values, but it will be a challenging task for those who want to develop ＂collaborative photojournalism.＂ In addition, a context of what are ＂apt to be photographed＂ and ＂apt to be linked＂ occurs in the dissemination of images and information, and there is an unequal relationships between editors and users on the fan group of social media. Further studies are needed to determine if internet and social media can promote democracy and plurality of information.