臺灣雜誌版面設計風格之研究

隨著時代的演變，現代雜誌已是自由多變的文化出版品，也是現代文化產業的重要項目之一。雜誌的功能基本離不開傳播、教育、休閒娛樂等，同時因為美學經濟的興起與生活品質的提升，消費者在購買商品時越來越重視視覺設計的感受，視覺設計成為消費者決定購買行為的主要因素，並因此帶動了視覺傳達設計領域的科學發展。本研究主要以生活休閒類的雜誌為研究對像，研究並找出歐、美、日本與臺灣的雜誌在版面編排上的視覺差異性，並將獨特的排版藝術風格進行整理歸類，從而了解不同文化民下雜誌所呈現出來視覺與風格的差異性，最後討論臺灣雜誌版面編排風格所受到歐、美與日本的影響。

關鍵字

雜誌；藝術風格；編排；視覺傳達

並列摘要

As time evolved, magazines have become the free and varied publications, magazines, basically cannot do without communication, education, leisure, entertainment, etc., while the economic rise of people's lives and improve the quality of education, aesthetics is the general public possessed in the concept of life. So when people first saw the magazines, probably already decided to buy it or not, and thus also promote the development of visual communication. This study is to analyze the European, American and Japanese magazines to find out the differences in the arrangement and the unique style will sort and classify and compare style magazine in Taiwan, so that future researchers a clear understanding of the different ethnic groups because of cultural. The presentation of the differences on the visual style and presentation style in Taiwan suffered in European, American and Japanese magazines.