品牌色彩融入旅店設計之感官競爭力

全球國際知名的PANTONE®配色系統於1963年開發，由於具有其獨特的搭配性、溝通性與辨識性之功能，解決了專業設計師面臨配色運用的困擾，並成為設計界專門的專業設計工具，後續PANTONE®更將品牌延伸至建築、景觀、家居、裝潢、油漆、服飾等科技產業發展。今日跨領域的跨界時代來臨，讓PANTONE®開始投入飯店市場的經營，將五彩繽紛的顏色融入旅店環境的空間設計之中，從建築外觀到室內裝飾，皆運用大量留白的牆面，選擇具特殊材質設計及簡約的幾何線條搭配應用，呈現PANTONE®色彩鮮明的個性，在城市裡散發出獨特的企業品牌形象。本文將以色彩權威研究機構的彩通X-Rite公司跨足休閒旅館產業的創新發展為研究之案例，探討建築師、攝影師、商品與室內設計師如何跨界整合發揮創意感官分析，從內部空間到外觀建築，導入流行趨勢話題，結合PANTONE®色票的基本色彩之元素設計，傳達簡潔明快的都會風格，除了旅行住宿的服務之外，亦供應色彩豐富的餐飲組合，及自行開發色彩設計的桌椅、自行車、衣服、鞋子、背包、廚具、茶包和禮品等創意生活風格方面的用品，展現出自我品牌獨一無二的感官競爭力。

關鍵字

色彩；品牌感官；旅店設計；產業創新

並列摘要

Established in 1963, the world famous PANTONE® Matching System has provided a wide variety of color choices for professional designers with its unique features of collocation, communication, and identifiability. Its diverse features also lead it to a professional designing tool in the field of designing and it is further applied widely to architecture, landscape, furnishing, decoration, painting, and clothing. Facing the cross-boundary era, PANTONE® expands its business by joining the management of hotels. Dazzling colors are integrated into the design of hotel environment. From the outward appearance to indoor decorations, most of the walls are left blank to match with simple geometric lines made of special materials, presenting the vivid colors of PANTONE® and its unique company image. This paper aims at exploring how architects, photographers, products and indoor designers demonstrate their creativity based on a leisure hotel case which is developed by another predominant color research institute, X-Rite. From indoor space to outward appearance, the fashion trend combines the elements of basic colors from PANTONE® and also conveys a concise urban style. In addition to the accommodation service, the unique sense competitiveness can also be seen from the colorful combination of food selections as well as self-developed desks, chairs, bicycles, clothes, shoes, bags, house ware, teabags, and gifts.