互動式多媒體對觀眾參觀設計展演活動之影響研究

Research the Influence of Audience visit Design Exhibitions and Activities by Using Interactive Media

王政弘(Cheng-Hung Wang) ； 洪碩延(So-Jeng Hung) ； 黃雅屏(Ya-Ping Huang)

《文化創意產業研究學報》 5卷3期 (2015/09) Pp. 85-94

https://doi.org/10.6639/JCCIR.201509_5(3).0003

摘要

互動多媒體技術被廣泛運用藝術與設計展演上，然而在互動過程中何種因素影響觀眾對與展演整體滿意度，是本研究與探討之議題。從接受美學、服務品質與可玩性影響觀眾參觀互動多媒體展覽的看法，來了解互動多媒體的設置是否提高使用者經驗，並探討接受美學以觀眾為中心之審美理論是否有直接影響。研究結果顯示，觀眾在參觀時互動多媒體與接受美學間，其結果呈正相關，表示互動多媒體導入影響觀眾是否滿意設計展演的活動內容。

關鍵字

互動式多媒體 ； 導覽 ； 展演活動 ； 觀眾滿意度

並列摘要

Due to the gradual maturity of multimedia technology, interactive displays have been widely employed in exhibitions of arts and creative designs. Yet, how can the employment of multimedia technology enhance audiences' involvement and satisfaction? This project aims to explore how reception aesthetics, service quality and playability affect the audiences' perceptions of visiting interactive multimedia exhibitions. Interactive multimedia displays are created to enhance users' experiences, while reception aesthetics is a trend of aesthetic theory that is audience-centered. This project proposes to investigate audiences' receptions of exhibition visits by exploring the connections between interactive multimedia and reception aesthetics. The result shows that both of them are closely related and the importation of interaction multimedia will surely enhance the audiences' learning effectivenessof arts and creative designs.

並列關鍵字

Interactive Multimedia ； Navigation ； Exhibitions Activity ； Audience Satisfaction