互動多媒體展覽之專屬感營造機制

The research for creating exclusive experience in interactive multimedia exhibition

沈寶萱(Pao-Hsuan Shen)

指導教授 ： 馬敏元

國立成功大學/規劃與設計學院/工業設計學系/碩士(2016年)

摘要

現在的展覽不再只限於知識的傳遞，更要具有創新的娛樂效果，觀眾在展場中經歷各種互動體驗，於是從「觀展者」轉變為「體驗者」的角色。展覽不再是單方面的訊息傳達，而是體驗者與展覽之間的互動所構成。因此每一位體驗者在互動展覽中的專屬經歷變得相當重要。透過每位體驗者的不同操作產生差異性，這樣的專屬感能創造出更多討論的話題、增加學習新知的效果。因此如何在互動展覽中營造專屬感是一件值得探討的議題。本研究的目的可分為兩個階段，第一階段透過EGM評價構造法，藉由2015年於台灣的「解密國家寶藏」展覽捕捉並歸納專屬感的魅力因子。第二階段的實驗，本研究將受測者以威廉瑪斯頓的人格特質理論作為分群依據，設計了互動體驗的實驗，透過數量化I類分析得到各專屬感魅力因子對於不同性格的體驗者之權重關係，最後討論出專屬感的營造機制。研究結果可歸納為三大部分，第一部分為專屬感的三類營造方式：一、新奇獨特的體驗：透過新鮮的技術讓觀眾有新奇感。二、產生情感連結：外在或心理因素讓觀眾與展覽之間有所連結。三、專屬的紀念，留下屬於自己的獨特回憶。第二部分為不同性格的觀展者，在互動多媒體展覽中，所重視的專屬感因素不盡相同。支配型喜歡自己操作、掌握，影響型在乎自己在體驗中的各種經歷，穩健型重視體驗後的成果，分析型注重屬於自己獨特的紀念。第三部分為專屬感的營造機制，在體驗的開始，藉由新奇獨特的體驗提起體驗者的興趣，透過可以自己操作的互動，得到有感的回饋，同時使用情感連結的設計貫穿整個體驗過程，體驗完畢時，讓體驗者帶走自己創造的獨一無二紀念品，結束整個完整的專屬感互動體驗。

關鍵字

互動展覽 ； 感性工學 ； EGM評價構造法 ； 感性體驗 ； 專屬感

並列摘要

Exhibitions in present times not only promote knowledge transfer but also provide innovative entertainment to visitors, who can enjoy various interactive experiences. Since the hands-on experience enjoyed by every visitor is unique, these differences can create an exclusive emotional experience which is likely to spark further discussion and enhance one’s learning experience. Therefore, to create a sense of exclusivity in an interactive exhibition is worth exploring. The purpose of this study can be divided into two phases, the first stage conducting EGM(Evaluation Grid Method) interviews, by 2015 in Taiwan "Discovering national treasure" exhibition to capture and summarize the exclusive sense's attractive factors. The second stage of the experiment, this study subjects according to Marston’s personality theory as a group basis to design the interactive experience experiment, through the quantitative type I analysis to get the exclusive sense attractive factor's weights to the experiencer of different character, finally discussed the build mechanism of exclusive sense. The research results can be summarized as three parts, the first part is the exclusive sense three principles: 1. Novel and unique experiences: new technologies can bring a sense of novelty to visitors; 2. Creating emotional connections: external or psychological factors which can forge a connection between visitors and the exhibition and 3. An exclusive memory: to create a unique experience for oneself. The second part are divided into different character visitors, the importance exclusive sense factors attached is different. Dominance type like to operate, control by themselves, the influence care about his experience in the various experience, Steadiness experiencer focus on the results, Conscientiousness focus on their own unique memory. And the third part is the creation mechanism of exclusive sense. At the beginning of the experience, by the new and unique experience to bring the experiencers' interests and through the operational interaction by themselves, get inductive feedback, at the same time use the emotional link design through the whole experience, after the end of experience, the experiencer finally can take away the unique souvenir and end up the whole exclusive sense interactive experience.

並列關鍵字

Interactive exhibitions ； Kansei engineering ； Evaluation Grid Method ； emotional experience ； Sense of exclusivity

參考文獻

吳紹群（2014）。博物館多媒體互動展之海外展覽觀眾滿意度研究。博物館季刊，28(4)，頁：93-120。[Shao group (2014). Overseas Exhibition multimedia interactive exhibition of the museum of Satisfaction audience. Museum Quarterly, 28 (4), pp: 93-120.]

周雅容（1994）。焦點團體法在調查研究上的應用。嘉義縣：國立中正大學。[Zhou Yarong (1994). Focus group method in the investigation. Chiayi County: National Chung Cheng University.]

耿鳳英（2006）。虛與實：新世紀的博物館展示趨勢。博物館學季刊，20(1)，頁：81-96。[Gengfeng Ying (2006). Imagination and Reality: New Century museum trend. Museology Quarterly, 20 (1), pp: 81-96.]

陳彥傑（2008）。2008高雄冬季旅展的溫泉行銷實務分析。稻江學報，第五卷第二期，頁：67-79。[Chenyan Jie (2008). Spa marketing practice winter 2008 Kaohsiung Travel Fair Analysis. Daojiang Technology, Volume V II, pp: 67-79.]

陳珠元（2009）。以互動多媒體提升使用者經驗認知. 書畫藝術學刊，7，頁：153-162。[Chen Chu Yuan (2009) in order to improve the user experience of interactive multimedia Cognitive Calligraphy Art Journal, 7, pp: 153-162.]