創意經濟下的設計管理研究

The Research of Design Management in the Creative Economy

楊時昕(Shih-Hsi Yang) ； 黃文宗(Wen-Tsung Huang)

《文化創意產業研究學報》 6卷4期 (2016/12) Pp. 9-16

https://doi.org/10.6639/JCCIR.2016.0604.02

摘要

創意經濟已是全球的趨勢，各國創意產業已發展出獨有的經濟力，如矽谷的創客經濟、倫敦的文青經濟、曼谷的設計生活產業、首爾的流行娛樂產業，臺灣的創意產業雖已發展多時，但卻未能有顯著的發展，本研究從文獻探討創意經濟的各國發展樣貌，創意產業有別於一般產業的特質，其工作者及團隊如何運作，以及其管理在創意經濟中所扮演的角色，藉由梳理及分析這些的特質，並藉個案分析在臺灣經營有成的設計團隊浩漢設計，其如何應用上述特質發產出自有的管理哲學及方法，其一，扎實技術基礎可往國際上取經及發展。其二是在管理上建立設計知識平臺，化抽象為具體，讓不可言傳的設計知能資料化，作為團隊養分。最後設計創意團隊中最重要的人才的管理，彈性且有序，質與量並進，有個體表現依據也有未來發展願景，讓設計者可以發揮專長。浩漢的成功案例更提供臺灣創意產業中的團隊一個長久經營的參考，茁壯臺灣的創意產業。

關鍵字

創意經濟 ； 創新 ； 創意團體 ； 設計管理 ； 浩漢設計

並列摘要

The creative economy is an important part of global trade. Many countries have developed their own positions, for example, the maker culture in Silicon Valley, the Flat White Economy in London, the K-Pop entertainments in Seoul and the design of lifestyle in Bangkok. It has been taken long time to develop the creative industry in Taiwan. However, it hasn't achieved significant growth in recent years. This study trend to understand the strategy of other countries' creative industry and characteristics of the creative industry via literature review. Moreover, to explore the relationship between a creative worker and team, and the role that design management play. The study treats Nova design studio as the target to discuss. It's a successful industrial design firm in Taiwan. It has developed a unique design system with complete design process and design methods. (1) Solid foundation of technology; (2) To set up a design platform with design knowledge. The tacit knowledge has been exposed to team members; (3) Flexible and organized talent management, a performance of individual and the vision of company have been provided. It would take as reference for others creative team to development their own management methods in the creative industries.

並列關鍵字

The Creative Economy ； Innovation ； Creative Team ； Design Management ； Nova Design

參考文獻

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