傳統養殖漁業轉型觀光休閒漁業之契機與遊客需求之探討－以鹿港地區鰻魚養殖業為例

觀光休閒事業在現在經濟環境中，被視為具有多元化發展及潛力的產業之一，國人休閒旅遊意識提升，追求深度體驗的需求熱切，此時發展休閒漁業正是契機，能提升魚產品的附加價值，進而使養殖漁業得以永續發展。因此，將傳統鰻魚養殖業的經營模式，轉型結合觀光休閒活動，形成一種漁業結合文化觀光的創新型產業，是值得探討的課題。本文以文獻探討與實地訪查的方式進行研究，研究範圍為鹿港地區傳統鰻魚養殖業者，以業者與觀光客的雙重角度進行訪查，企圖了解業者對於轉型經營模式所面臨的問題與商機，遊客對於此種觀光休閒漁業型態的旅遊方式，其所期待的消費需求為何。研究結果發現，目前鹿港的傳統鰻魚養殖業者確實面臨前所未有的生存危機，且對於產業轉型相當贊同，但對於轉型經營模式卻無具體藍圖。另外，關於遊客方面，大部分遊客表示樂見鹿港的傳統鰻魚養殖業轉型為觀光休閒漁業，且願意參與此項活動，在消費需求方面，則包括：「休閒樂活」、「運動健康」、「探索新知」等旅遊需求。

關鍵字

觀光休閒；鰻魚養殖業；產業轉型

並列摘要

Tourism and leisure industry is viewed as one of the potential industries in today's market. People in Taiwan are so keen to pursue the working experiences of all walks of life that their intension to travel rises. This is an opportunity to develop fishery, not only increasing the additional value of fishery products but also pushing the industry to a sustainable development. Therefore, how to combine traditional eel aquaculture and tourism activity to be a prosperous industry is a topic worth researching. Researcher conducted methods of literary reviews and field survey in this study. The participants in this study are eel aquaculture managers in Lu Kang and tourists visiting Lu Kang. The research tries to understand the strengths and weaknesses managers are encountering in industrial transformation. The result of this study indicates that the eel aquaculture managers agree that industrial transformation is needed, but there's no concrete blueprint for their reference. On the other hand, most of the tourists are happy to see the traditional eel aquaculture turning into recreational fishery and are willing to participate in the relating activities. The consumers' requirements are recreation and happy life, exercise and health, and exploring new knowledge of a new field.

並列關鍵字

tourism and recreation ； eel aquaculture industry ； industrial transformation

國際替代計量

傳統養殖漁業轉型觀光休閒漁業之契機與遊客需求之探討－以鹿港地區鰻魚養殖業為例

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