鹿港鰻魚養殖漁業轉型觀光休閒漁業之消費者需求程度分析

Analysis of Eel Aquaculture in Lu Kang of Consumers Demand Level on Traditional Aquaculture Transforming into Recreational Aquaculture

陳弘順(Horng-Suen Chen) ； 陳龍卲(Long-Ji Chen) ； 黃意文(I-Wen Huang)

《社會服務與休閒產業研究》 3期 (2014/08) Pp. 10-29

https://doi.org/10.6324/SSLIR.2015.03.02

摘要

有鑑於休閒產業已成為社會發展的趨勢，發展休閒漁業正可提供國人休閒活動的最佳去處之一，並且提升鹿港當地從事鰻魚養殖業者利潤的途徑，將傳統單純養殖鰻魚出口日本或純粹養殖鰻魚的經營模式，轉型結合觀光休閒活動，形成一種漁業結合文化觀光的創新型產業，是值得探討的重要課題。休閒活動的概念是將服務的觀點加諸於產業之中，若將已沒落的養殖業加入休閒因子，不但可以藉此延續漁業的傳承價值，並提供遊客一項休閒的選擇。本文研究方法採取文獻探討法與問卷調查法，研究對象則是國內外到鹿港地區觀光之遊客。本文研究目的為透過休閒觀光的遊客需求，從「休閒樂活」、「運動健康」、「探索新知」等三大面向進行量化分析，企圖了解遊客對於此種觀光休閒漁業型態所提供的各項休閒設施的需求程度。研究結果發現，大眾有偏向一致的喜愛度與需求，遊客在各種背景因素中，對各項需求項目均存在著顯著差異。

關鍵字

觀光休閒 ； 產業轉型 ； 消費者需求

並列摘要

Tourism and leisure industry is viewed as one of the potential industries in today's market. People in Taiwan are so keen to pursue the working experiences of all walks of life that their intension to travel rises. This is an opportunity to develop fishery, not only increasing the additional value of fishery products but also pushing the industry to a sustainable development. Therefore, how to combine traditional eel aquaculture and tourism activity to be a prosperous industry is a topic worth researching. Researcher conducted methods of literary reviews and field survey in this study. The research including the consumers' requirements are recreation and happy life, exercise and health, and exploring new knowledge of a new field that tries to understand the consumer's demand items and level in such industrial transformation. The result of this study indicates that most of the tourists are happy to see the traditional eel aquaculture turning into recreational fishery and are willing to participate in the relating activities and there are existed difference. The results of this study can be used as industry development power of the fishery.

並列關鍵字

Tourism and recreation ； Industrial transformation ； Consumer demand