臺灣運動產業專業能力需求指標模式驗證之研究

The study on Model Validation for Professional Capability Indicators of Taiwan Sports Industry

林保源

《休閒運動保健學報》 7期 (2014/07) Pp. 16-30

https://doi.org/10.6204/JRSHP.2014.07.02

摘要

運動產業在亞洲地區正如星火燎原般的迅速成長，其中尤以日本、韓國、臺灣及中國大陸更是位居亞洲運動產業快速成長列車的動力火車頭。運動產業不僅現為全美排名第4位成長最快速的大型產業，也是全球排名第11位發展最迅速的產業（Cheng, 2009）。根據德意志資產管理資料顯示，2010年舉辦的廣州亞運會及南非世足賽，已分別砸下2000億元人民幣、1650億元南非幣的投資金額，相當於1兆4900億元台幣，其所驅動的全球大型運動賽事及民生消費等商機，激勵投資人及基金爭搶布局（任珮云，2008）。然而，目前市場供需調節機制尚未成熟，培育出的專業人才是否符合市場需求及業主期待，相當值得吾人關切（程紹同、方信淵、廖俊儒、呂宏進，2007；蘇維杉，2009）。鑑此可知，國內目前傳統的體育人才培育課程恐不符現代運動產業之殷求，運動產業人才的養成教育，除了基礎學理的探討外，知行合一的實務課程設計以及學有專精的師資，應是國內運動管理（產業）相關科系人才培育之重點努力方向。而本研究嘗試從產業界、學術界及學生等三個角度出發，探討受試樣本對臺灣運動休閒產業之專業能力指標其配適程度並修正出最佳模型，共抽取有效樣本319份，以SPSS軟體及AMOS作統計分析，共修正出包括六個構面及34個指標內容，期能作為運動產業界專業能力需求參照與高等教育學府專業人才培育的依據。

關鍵字

運動產業 ； 專業能力 ； 模式驗證

並列摘要

Sports industry in Asia has grown rapidly, especially in Japan, Korea, Taiwan and China. Right now it not only ranked No. 4 for the fastest growing industry in the USA but also is the world's 11th fastest-growing industry (Cheng, 2009). Based on the data from DWS Investments, in order to hold 2010 Guangzhou Asia Games and 2010 FIFA World Cup South Africa, RMB$200 billion and ZAR$165 billion were invested respectively, equivalent to NT$1,490 billion, which have triggered the business opportunities for the world’s largest sports events and living expenses and motivated investors for fund allocation (Ren, P. Y., 2008). However, as the current market supply and demand adjustment mechanisms are not yet mature, whether the cultivation of the professionals meets the market demand and entrepreneurs' expectation still worth concern ( cited from Cheng, S. T., Fang, S. Y., Liao, C. J. & Lu, H. C., 2007; Su, W. S., 2009). In view of this, the current traditional sports talent development programs do not seem to match the requirements of modern sports industry as the cultivation of sports professionals should include not only the basic theoretical discussion, but also the actual practice and professional educators, which sports management (industry) related departments should focus on and make efforts to improve. The present research attempts to study from the point of view of the industry to discuss the professional ability index in the sports education and the sports industry related courses in the universities based on the viewpoints of the sports industry professionals in the hope to decrease the gap of cognition between the demand for the professionals in the sports industry and the cultivation of the professionals in the sports education.

並列關鍵字

Sports industry ； Professional competence ； Model validation