地方文化策展實踐之研究：以「結金蘭－臺灣國際蘭展」為例

A Study on the Curation Practice of Local Culture: the Case of ＂Ethereal Orchids-Taiwan International Orchid Show＂

林育如(Lin, Yu-Ju)

《藝見學刊》 19期 (2020/04) Pp. 157-178

https://doi.org/10.6207/ART-VISION.202004_(19).157-178

摘要

現今，處於一個「展覽社會」中，策展活動從原本的藝術領域逐漸擴散至設計、文學、文創活動等其他文化領域中，在地文化成為當代策展的重要趨勢。地方文化是一種藉由在地的「地方性」（the locals）所散發出來的專屬風格特質，形成對地方文化的向下紮根，以及向上提升以尋回地方的人文發展與歷史軌跡，因此本研究以臺灣蘭花生物科技園區「結金蘭－臺灣國際蘭展」為研究個案，以文獻探討、量表設計、調查與資料分析，進行地方文化元素轉換策展設計因素分析探討，研究結果發現：1.地方文化元素轉換策展設計量表可提供於策展相關設計教學指標，並成為策展單位執行策展設計之參考依據；2.地方文化元素轉換策略設計之場域，在設計相關因素中，場域體驗在於展覽主題的理解文化產業、凝聚地方認同；視覺設計的社會流行風氣；作品陳列的符合國際趨勢、傳承新舊融合；文案運用的如同身歷其境；與導覽服務的導覽解說明確更為顯著。3.商業設計背景學生偏好屬於偏向生活、自然、輕鬆，容易予現實生活產生密切連結。

關鍵字

地方文化元素轉換設計 ； 策展設計 ； 文創展 ； 量表建構

並列摘要

Today, in an ＂exhibition society＂, curatorial activities have gradually spread from the original art field to other cultural fields such as design, literature, cultural and creative activities, and local culture has become an important trend of contemporary curation. Local culture is an exclusive style characteristic emanating from the local ＂the locals＂, forming a downward root of local culture and an upward promotion to retrieve the local human development and historical trajectory. The research takes the Taiwan orchid science and technology park ＂Ethereal Orchids - Taiwan International Orchid Show＂ as a case study, and uses literature discussion, scale design, investigation and data analysis to analyze and explore the factors of curation design for the conversion of local cultural elements. First, the designed scale, which examines the transformation of local cultural elements into curation design, provides a reference for relevant design teaching and the industrial assessment of curation. Second, the field of strategy design for the conversion of local cultural elements. Among design-related factors, the field experience lies in understanding the cultural industry of the exhibition theme and condensing local identity; the social popularity of visual design; the conformity of works in line with international trends, and the integration of old and new; The simple use of copywriting is immersive; the explanation of the guided tour with the guided tour service is more prominent. Finally, business design background students tend to be biased towards life, natural, easy, and easy to create outstanding connections to real life.

並列關鍵字

Conversion Design of Local Cultural Elements ； Curating Design ； Cultural Creative Exhibition ； Scale Construction