Discussion on Logo Design and Company Management Strategy

標誌設計與公司經營策略之探討

張露心(Chang, Lu-Hsin) ； 顏鎮榮(Yen, Chen-Jung)

《藝見學刊》 22期 (2021/10) Pp. 113-127

https://doi.org/10.6207/ART-VISION.202110_(22).113-127

摘要

The logo represents the first impression of a company. The value, philosophy and spirit presented behind it are a guarantee of goodwill and a social responsibility. In this case, Rongsheng Engineering Co., Ltd. is a small formwork contractor, mainly contracting formwork works related to residential and public spaces. Project cases include: Houli Youth Hotel, Puli Ailan Elementary School Gymnasium Auditorium, Qingshui Construction Project and Wuqi Suite Construction Project, etc. The company's business philosophy, in addition to requiring rigorous construction technology, pays more attention to site safety and engineering quality. Therefore, in order to achieve a reputation, quality and sustainable development of high-quality manufacturers, the company must have a logo that represents the company. This research is mainly to assist Rongsheng Engineering Co., Ltd. to enhance the company's overall corporate image and reputation. It is expected to assist Rongsheng Engineering Co., Ltd. to establish the visual design of the company logo through the research background and problems, motives and goals, literature discussion, research methods, research analysis and conclusions, etc., to improve the service quality of Rongsheng Engineering Co., and to promote the overall external image of the company's brand Performance.

關鍵字

Logo design ； Business strategy ； visual communication design

並列摘要

標誌，代表著一個公司企業的第一印象，其背後所呈現的價值、理念及精神等，是一個商譽的保證也是一種社會責任。本個案榮勝工程行，為一小型營建模板承包商，主要承攬有關住宅與公共空間之模板工程。工程案例包括：后里青年旅館、埔里愛蘭國小體育館禮堂、清水建案及梧棲套房建案等。公司的經營理念，除要求嚴謹的施工技術外，更注重工地安全與工程品質，因此公司為求達到一個有信譽、有品質及永續發展的優質廠商，就必須要有一個代表公司的標誌。本研究主要為協助榮勝工程行提升公司整體企業形象與知名度。期望透過研究背景與問題、動機與目的、文獻探討、研究方法、研究分析及結論等來協助榮勝工程行建立公司標誌視覺設計，提升榮勝工程行服務品質，並宣傳公司品牌之整體對外形象表現。

並列關鍵字

標誌設計 ； 經營策略 ； 視覺傳達設計