嬰兒用品平臺設計與行銷企劃之研究

現代父母重視高品質、安全的嬰兒用品，因此許多新手爸媽往往因為預算的關係對喜愛的嬰兒用品買不下手？同時在另一方面，許多新手爸媽家中也有已經用不到的嬰兒用品，雖然占空間但丟掉又顯得浪費。本研究發現這個現象，以評估研究法設計了一個二手嬰兒用品交易平臺。此平臺以共享經濟的方式，以B2C、C2C的電子商務模式經營，讓二手嬰兒用品可以在平臺上流通。平臺不僅會提供產品檢測，還會在出貨前進行消毒。平臺並設有爸媽交流區，讓新手爸媽可以交流育嬰經驗或是對交易的商品提出評論作為會員的參考。本研究希望能提供一個新手爸媽獲得準確育兒訊息的管道，更可以省錢、省時地買到理想的嬰兒用品，且能為綠色循環經濟盡一份心力。

關鍵字

嬰兒用品市場；二手；共享經濟；網路購物；少子化

並列摘要

Parents nowadays prefer high-quality and safe baby products, so many novice parents are often unable to buy their favorite baby products due to budget constraints? At the same time, many novice parents also have baby products that are no longer used in their homes. Although they take up space, it is wasteful to throw them away. This study found this phenomenon, and designed a second-hand baby products trading platform with the evaluation research method. This platform operates in a B2C or C2C e-commerce mode and follow the sharing economy concept to allow used baby products to be circulated on the platform. The platform not only provides product testing, but also product disinfect before shipment. The platform also has a chatroom for parents to communicate, so that novice parents can exchange baby-raising experiences or comments on traded products as a reference for members. This study hopes to provide a channel for novice parents to obtain accurate parenting information, save money and time to buy ideal baby products, and contribute to the green circular economy.

並列關鍵字

baby products market ； used ； sharing economy ； online shopping ； sub-replacement fertility

參考文獻

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