露營旅遊者的涉入程度與心流體驗之相關性研究

A research on the relationship between the camper's involvement and the flow experience

于健(Chien Yu) ； 林谷恆(Ku-Heng Lin)

《觀光與休閒管理期刊》 6卷1期 (2018/06) Pp. 167-176

https://doi.org/10.6510/JTLM.201806_6(1).0015

摘要

露營活動近幾年在台灣蓬勃發展，是什麼原因讓這麼多人對露營深深著迷呢？基於這個疑問，研究者想瞭解不同的人口背景變項，是否會有不同的涉入程度，而不同的涉入程度是否會影響心流體驗的產生情形。本研究應用典型相關分析探討露營旅遊者的涉入程度與心流體驗之關係。問卷設計針對有露營經驗者，回收有效問卷376份，有效回收率97.66%。研究發現：兩變項之間存在二對典型相關組合，第一對典型相關顯示涉入程度各變項與心流體驗各變項皆有高度相關，自變項涉入程度中的「吸引力」、「自我表現」與依變項心流體驗的「經驗的結果」、「特徵項」等呈正相關且相關度高。第二對典型相關較弱，顯示「自我表現」和「前置條件」是正相關，但與「經驗的結果」則為負相關；「吸引力」和「經驗的結果」是正相關，但與「前置條件」則為負相關，也就是說露營旅遊者對露營活動涉入程度越高，得到的心流體驗也越高。此外，部分人口背景變項的露營旅遊者之涉入程度與心流體驗有顯著差異。可知露營旅遊者之涉入程度和心流體驗間的確存在高度相關，本研究結果可提供露營旅遊活動規劃活動時參考。

關鍵字

露營旅遊者 ； 涉入程度 ； 心流體驗 ； 典型相關

並列摘要

The method to the research on the relationship between the camper's involvement and the flow experience is canonical correlation analysis. Questionnaire was designed for the campers in the network or on the paper. The recovery of valid questionaire are 376, the effective rates is 97.66%. The results to this research were as followed: 1. There are two canonical correlational combinations in two variables. the first combination reveals the positive correlation, the highest variance between two aspects of involvement, the attraction, the self-expression and two aspects of flow experience, the consequences of experience, the characteristics. The second combination reveals the negative correlation, the higher variance between one aspect of involvement, the self-expression and one aspect of flow experience, the consequences of experience. And between one aspect of involvement, the attraction and one aspect of flow experience, the antecedent conditions. 2. The analysis from ANOVA reveals the camper's involvement and the flow experience were significantly different, assume part of different demographic background variables is valid. The results of this research can be taken as the reference in camp planning.

並列關鍵字

Camper ； Involvement ； Flow experience ； canonical correlation analysis