室內設計平台行銷企劃之研究

伴隨著民眾所得增加，他們對於房屋裝潢的想法也越來越多，造成設計師的設計未必符合消費者期待，進而產生許多困擾。本研究發現此現象，於是透過評估研究法設計了以客製化服務為主的一個室內設計平台。透過本平台，顧客可以依據喜愛的風格類型，找尋文章或作品並與發佈的作者討論，也可以依據平台提供之功能自行裝潢設計，並分享作品給他人觀看與討論，增添互動性。此外，本平台也與裝潢相關的業者合作，讓消費者可在本平台進行裝潢工程發包與家具購買。本研究希望透過本平台的建置，不但能達成個人化的獨特設計，更可藉由家具業者的進駐進行異業結盟，達到產值增加的目的，讓使用者不論是在設計師還是家具的選擇上都可以更加便利。

關鍵字

室內設計；家具；客製化；互動性；異業結盟

並列摘要

As people's income increases, they have more and more ideas about how to decorate their houses, which leads to many problems when designers' designs do not meet consumers' expectations. We have discovered this phenomenon and designed an interior design platform based on customization service through evaluation research. Through this platform, customers can find articles or works according to their favorite styles and discuss them with the authors who published them. In addition, the platform also cooperates with decorating-related businesses, allowing consumers to contract decorating projects and purchase furniture on the platform. Through the establishment of this platform, we hope to not only achieve personalized and unique design, but also create cross-industry alliances through the presence of furniture manufacturers to achieve the purpose of increasing the value of production, so that users can be more diversified in terms of choice of designers and furniture.

並列關鍵字

interior design ； furniture ； customization ； interactivity ； cross-industry alliances

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