This paper takes Muslim-Hui people in southwest Shandong as an example exploring how people interpret food and related food issues. It attempts to emphasize the aspect of sacredness in the studies of food and food safety. Showing its multiple facets of the symbolically constructed goat, such as goat in social memory, goat in rituals, goat in economy and goat in social imagination, this paper aims to examine how Muslim-Hui people and their neighbors within the globalized context of Chinese society connect food, Muslim belief, economic life with one another; how moral meaning is transmitted through this process; and how people narrate goat business within the context of good business, especially the imagination of morality and the social construction of food safety.