運用社交媒體進行用藥安全議題推播成效之研究－以Line@手機應用程式為例

Analyzing the Effectiveness of Social Media ＂Line@＂ on Smartphone to Deliver Patient Medication Information

簡美如(Mei-Ju Chien) ； 潘韻婷(Yun-Ting Pan) ； 許嘉芬(Chia-Fen Hsu) ； 梁雅富(Ya-Fu Liang)

《醫學與健康期刊》 11卷2期 (2022/07) Pp. 99-109

摘要

現今醫院民眾衛教多以現場講座為主，為使民眾學習用藥知識不再受限於時間與地點，故結合手機上的社交媒體LINE@主動推播，以期提昇參與人次並增進正確用藥識能之E化學習。導入問題引導學習法，由藥師製作實證影片，每則影片持續放置平台28天，民眾可隨時點擊影片及回覆LINE@上的問卷。問卷分析含知識題及滿意度調查。自2019年01月至2020年01月加入好友總數為2,045人。依LINE@數據資料庫分析用戶屬性，女性佔67.9%，50歲以下佔6成。每則主題點閱率平均288次，優於研究個案醫院現場參與講座人次5倍之多。利用LINE@平台推廣能讓更多民眾學習到用藥新知，不受限於時間地點與covid-19疫情。

關鍵字

社交媒體 ； 用藥安全 ； 健康識能 ； 手機 ； 學習成效 ； 民眾衛教

並列摘要

The aim of this project is to use social media such as LINE@ to promote medication education videos in order to break space and time constraints. Each video would be placed on the social media platform for 28 days. The participants could watch the video and respond to the knowledge questionnaire at any time. 24 medication-education videos have been produced. The average number of views of on each topic is 288 times, which is 5 times more than the number of people attending public health lectures at the hospital. Medication related knowledge was evaluated before and after watching the video. The highest improvement in knowledge test score was the topic for drug interaction. The lowest knowledge score was shown in the anticoagulant topic. Using social media such as LINE@ can increase the number of participants. The results from this study suggests that general health topics can be continuously broadcast but specific medication related videos should be broadcast only to patients of interest or consider collaborating with patient help groups.

並列關鍵字

Social media ； Medication safety ； Medication literacy ； Smartphone ； Effectiveness ； Patient medicaton information

參考文獻

Chang LC: Health Literacy: The New Outcome Indicator for Evaluating a Health Education Program. The Journal of Nursing 2008;55:81-6.

Moorhead SA, Hazlett DE, Harrison L, Carroll JK, Irwin A, Hoving C: A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication. J Med Internet Res 2013;15:e85.

Ekberg J, Ericson L, Timpka T, et al.: Web 2.0 Systems Supporting Childhood Chronic Disease Management: Design Guidelines Based on Information Behaviour and Social Learning Theories. J Med Syst 2008;34:107-17.

Dowdell EB, Burgess AW, Flores JR: Original research: online social networking patterns among adolescents, young adults, and sexual offenders. Am J Nurs 2011;111:28-36.

Hanson C, West J, Neiger B, Thackeray R, Barnes M, McIntyre E: Use and acceptance of social media among health educators. Am J Health Educ 2011;42:197-204