滑輪溜冰運動賽會觀賞者流暢體驗及觀賞意願關係之研究

A research on the Relations between Flow Experience and Watching Intention to the Audience of Roller Sports Tournament

吳建宏(Chien-Hung Wu) ； 蔡軒(Hsuan Tsai) ； 鄭桂玫(Kuei-Mei Cheng)

《體育運動與Amos統計應用期刊》 3卷2期 (2014/12) Pp. 15-24

https://doi.org/10.6190/Amos.2014.3(2)15-24

摘要

本研究主要在探討滑輪溜冰運動賽會流暢體驗及觀賞意願之關係，研究以2014年總統盃全國溜冰錦標賽之觀眾為施測對象，進行立意抽樣之問卷調查，總計發放320份問卷，回收320份，回收率為100.0%，剔除無效問卷20份，可使用問卷為300份，有效問卷率為93%。資料處理以AMOS19.0進行資料分析。研究結果顯示：（一）流暢體驗量表與觀賞意願量表為可接受之模型（二）流暢體驗對觀賞意願有顯著正向影響。最後依據研究結果提出未來研究及管理之建議。

關鍵字

總統盃全國溜冰錦標賽 ； 滑輪溜冰 ； 流暢體驗 ； 觀賞意願

並列摘要

The purpose of this study was to investigate the relationship between flow experience and view wishes in roller sport of speed skating among those who competed in the President's Cup Roller Sports Tournament in Taiwan. A purposive selection questionnaire was used in the study. In sum, 300 out of 320 survey questionnaires were valid with an effective rate of 93%. The sample was used to analyze the cause and effect relationships within the model using structural equation modeling (SEM) by Amos 19.0. Results. The results showed the flow experience instrument and view wishes instrument are acceptable scale model. The results showed that there was a significant positive correlation affected between flow experience and view wishes. Recommendations for future research and management based on the finding.

並列關鍵字

The President's Cup Roller Sports Tournament ； roller sport of speed skating ； flow experience ； watching intention