國人參與滑雪運動阻礙因素之研究

A Research on Constraints Preventing Taiwanese People from Participating in Skiing

黃國光(Huang, Guo-Guang) ； 于鎧維(Yu, Kai-Wei) ； 余書漢(Yu, Shu-Han)

《體育運動與Amos統計應用期刊》 6卷2期 (2017/12) Pp. 11-26

https://doi.org/10.6190/Amos.2017.6(2)11-26

摘要

本研究旨在探討國人參與滑雪運動之阻礙因素對行為意圖之因果關係，以年滿18歲之國民為本研究對象，採立意抽樣法，共計發出320份，回收問卷共301份，回收率為94.1%，扣除作答嚴重不完整或是填答不清楚者，實得300份為有效問卷，有效問卷回收率為93.8％。本研究以休閒阻礙量表、行為意圖量表、及人口統計變項量表為研究工具，資料以敘述性統計、獨立樣本T檢定、單因子變異數分析及結構方程模式進行分析。研究結果發現:在不同人口統計變項中，不同職業類別的國人參與滑雪運動的阻礙有顯著差異，其餘人口統計變項無顯著差異。而休閒阻礙對行為意圖具有顯著之負向影響。最後，本文依據研究結果提出若干管理實務建議與未來研究方向之建議。

關鍵字

滑雪運動 ； 阻礙因素 ； 計畫行為理論 ； 行為意圖

並列摘要

This paper aims to study the correlation between factors constraining Taiwanese people from doing skiing activity and its behavioral intention. Research subjects are Taiwanese people above the age of eighteen. Purposive sampling is applied. Out of the total 320 questionnaires that were sent out, 301 ones were returned. The recovery rate is 94.1%. Excluding one invalid copy with incomplete answers, 300 questionnaires are deemed valid, making the valid recovery rate as 93.8%. The research instruments applied in this paper are leisure constraints scale, behavioral intention scale, and demographic variance scale. The data is analyzed with descriptive statistics, independent-sample T Test, one way ANOVA, and structural equation model. It is found that among all demographic variables, the constraints are noticeably various for people with different occupations, while in other variables show slight difference. It is also found that leisure constraints do bring a visible negative impact on behavioral intention. Based on the result, this paper also makes several suggestions with regard to management practices as well as further research in the future.

並列關鍵字

Skiing ； Constraints ； Theory of Planned Behavior ； Behavioral Intention