莫拉克風災後部落居民對觀光產業發展在認知與態度之相關實證研究

Empirical Study on Tribal People’s Cognition and Attitude for Tourism Industry Development after Typhoon Morakot

謝掌珠(Chang-Chu Hsieh) ； 林聖宗(Sheng-Tsung Lin) ； 廖少威(Shao-Wei Liao)

《運動與觀光研究》 4卷2期 (2015/12) Pp. 1-18

https://doi.org/10.6198/Sports.2015.4(2).1-18

摘要

本研究主要之目的，希望藉由實證研究方式針對茂林區部落居民對觀光產業的發展在認知與態度進行瞭解與探討，以SPSS for Windows 12.0 軟體進行資料分析統計處理。其研究結果顯示：一、觀光發展在認知之「經濟因素」方面與「參與認知」、「參與態度」以及「參與能力」間有正相關存在，當部落居民在認知之經濟因素層面的認知程度越高，其參與態度各層面程度也越高。二、觀光發展在認知之「實質環境」方面與「參與態度」及「參與能力」間有負相關存在，當部落居民在認知之實質環境因素層面認知越高，則其態度方面的參與態度與參與能力則越顯低落。三、觀光發展在認知之「外部介入因素」方面與「參與態度」及「參與能力」間有負相關存在，當部落居民在認知之外部介入因素層面認知愈高，則其態度方面的參與態度與參與能力則越顯低落。並經由研究結果提出以下之建議：1.建議由當地部落社區協會提報部落文化永續傳承計畫，共同規畫蒐集文史資料整理成冊及錄製成影片檔案，並與相關職訓課程整合長期定點開課，深耕部落文化的源頭;2.建議由行政院社造委員會、高雄市文化局等輔導加強部落焦點深耕，形塑文化建築景觀風貌，促進部落居民互助參與;3.建議可規劃動態實務性的個案課程，以協助部落居民進行實際的參與執行運作，並結合產業發展，讓居民能從中獲得經濟上的效益，才能引發長久的互動學習動機;4.建議落實部落會議的召開，建立公部門與部落居民交流議事平台，並且設計適當的獎勵機制，鼓勵社區居民共同參與公共事務討論。

關鍵字

部落居民 ； 觀光產業 ； 認知 ； 態度

並列摘要

The purpose of this study was to know and discuss the cognition and attitude for tourism industry development of tribal people in Maolin District by the way of empirical study, taking data analysis and statistics with the software SPSS for Windows 12.0. The research result showed that: firstly, tourism development in economic factors of cognition had positive correlation with participation cognition, participation attitude and participation ability. The higher the tribal people’s cognition levels in economic factors, the higher their participation attitude levels and participation abilities. Secondly, tourism development in physical environment of cognition had negative correlation with participation attitude and participation ability. The higher the tribal people’s cognition levels in physical environment of cognition, the lower their participation attitude levels and participation abilities. Thirdly, tourism development in external intervening factors of cognition had negative correlation with participation attitude and participation ability. The higher the tribal people’s cognition levels in external intervening factors, the lower their participation attitude levels and participation abilities. And through the results of the study, the following suggestions were put forward: 1. Suggest the local Tribal Community Association put forward a tribal culture continuous inheritance plan, jointly planning to filed historical accounts after collecting and record as video files, and deeply excavating the source of tribal culture by integrating the related vocational training courses to open long-term and fixed-point courses. 2. Suggest the Social Construction Committee of Executive Yuan and Kaohsiung Cultural Affairs Bureau, etc. strengthen the tribal focus excavation, shape the culture landscape and architecture style, promote tribal people’ mutual aid and participation; 3. Suggest setting dynamic courses focusing on practical cases, in order to assist tribal people in participating in actual execution and operation and benefit the tribal people in economy connecting with the industrial development, which could cause long-term interactive learning motivation; 4. Suggest carrying out the tribal meeting in order to establish a platform for communication and discussion between public sections and tribal people and set up incentive mechanism to encourage community residents to participate in public affairs discussion.

並列關鍵字

aboriginal Taiwanese ； Tourism Industry ； Understanding ； Attitude