- 期刊
海洋濕地水母湖生態觀光旅遊規劃之探討
Discussion on Ecological Tourism Planning of Jellyfish Lake in Marine Wetland
摘要
政府提倡勞動與休閒並重之際，休閒意識亦隨著社會發展及生活型態的變化而改變，在觀光旅遊方面行動之轉變，也更為過之。隨著對生態認知提升，國人對生態旅遊的需求、模式與認知上，亦更加不同。因具潛力的觀光價值（海洋濕地生態）旅遊資訊卻寥若晨星。故本文研究目的：探討人工海洋濕地生態教育觀念發展，既可，以觀光旅遊為社區發展求永續、亦能讓生態觀光旅遊提升休閒價值。而公園中水母湖主角（仙后水母）是目前網路最夯的美顏聖品，除了外敷美顏外，國外亦有開發成餐飲業界的新寵兒，據此為本探討重點。其研究方法：透過文獻分析將濕地生態觀光旅遊的目的地做深層探討，藉由SWOT分析策略操作做出分析，再從其中找到成功發展的元素。結果發現：一、人工海洋濕地公園應該加強解說濕地（水母）生態、生技服務、環境維護。二、在大眾運輸系統交通方面及對攤商管理必須再加強。三、社區民眾普遍支持行銷海洋生物（水母生技）產業結合。結論：與（美和科技大學）產學合作，開發（水母）多元化經營，提供正確的海洋、濕地知識訊息，以達到生態教育意義，亦可提升社區經濟繁榮。祈冀提供消費者、企業及觀光服務業者對於海洋濕地生態觀光遊憩產業經營策略與未來研究之參考。
並列摘要
When the government advocates the equal importance of labor and leisure, the public's leisure consciousness changes with the social development and the change of life style, and the action in sightseeing and tourism has also changed more. With the improvement of ecological cognition, people's demands, patterns and cognition of ecological tourism are also more different. Tourism information (marine wetland ecology) is scarce due to its potential tourism value. Therefore, the purpose of this study is to explore the development of ecological education concept of artificial marine wetland, which can not only seek sustainable development for the community through sightseeing tourism, but also enhance the leisure value of ecological sightseeing tourism. The protagonist of the jellyfish lake in the park (the fairy queen jellyfish) is currently the most popular beauty product on the internet. In addition to external application of beauty, foreign countries have also developed it into a new favorite in the catering industry, which is the focus of this discussion. The research method is to deeply explore the destination of wetland eco-tourism through literature analysis, make analysis through SWOT analysis strategy operation, and then find the elements of successful development from it. The results show that: First, the explanation, biotechnological services and environmental maintenance of the wetland (jellyfish) ecology in the constructed marine wetland park should be strengthened. Second, we must once again strengthen the management of the mass transportation system in terms of transportation and distributors. Third, community residents generally support the marketing of marine life (jellyfish biotechnology) industry combination. Conclusion: Industry-university cooperation (with the University of Science and Technology of the United States), development of diversified operation of jellyfish, and provision of correct knowledge and information about the ocean and wetlands can achieve the significance of ecological education and also enhance the economic prosperity of the community. We hope to provide consumers, enterprises and tourism service providers with reference to the management strategies and future research of the marine wetland ecological tourism and recreation industry.