休閒農場遊憩滿意度時空變化與導入民俗技藝活動之研究－以飛牛牧場為例

A Study on the Temporal Variations of the Satisfaction and the Feasibility for Accession of Traditional Folklore Activities for the Flying Cow Ranch from 2006 to 2008

呂適仲(Shih-Chung Lu) ； 呂崇銘(Chung-Ming Lu) ； 許志宏(Chih-Hung Hsu) ； 黃佩柔(Pei-Jo Huang)

《休閒事業研究》 7卷4期 (2009/12) Pp. 19-28

https://doi.org/10.6746/LIR.200912_7(4).0002

摘要

本研究旨欲瞭解遊客於休閒農場之遊憩滿意度與重遊意願之時空變化，並探討導入民俗技藝活動之可行性，為求研究之嚴謹，自2006～2008年止三年期間，就苗栗縣通霄鎮之飛牛牧場遊客，以相同問卷、相類時空（十到十二月份），調查遊客對遊憩環境滿意度、重遊意願、民俗技藝活動認知、活動導入之可行性等構面之差異，三年共發出問卷1350份，有效問卷1218份。研究結果顯示：遊憩滿意度與民俗技藝活動之時空變化並無顯著差異；再者，而導入民俗技藝活動亦顯示與遊客基本背景、環境整體滿意度、參與行為等呈現正相關。

關鍵字

遊憩滿意度 ； 民俗技藝活動 ； 休閒農場 ； 時空變化 ； 飛牛牧場

並列摘要

The study focused on the understanding of recreational satisfaction and intention to revisit for the Flying Cow Ranch with the time changing (from 2006 to 2008) by using the same questionnaires, survey and similar period. It also discussed the environmental identification, activity satisfaction, and the feasibility for accession of traditional folklore activities by the 1218 effective questionnaires during three years. The results showed the recreational satisfaction and traditional folklore activities have no changes with temporal variations, and it imaged the accession of traditional folklore activities is necessary as well. In addition, the accession of traditional folklore activities is related with visitor background, satisfaction, and participation activities.

並列關鍵字

Satisfaction ； Traditional folklore ； Leisure farm ； Temporal variation ； Flying Cow Ranch