生態旅遊遊客環境知識、休閒動機、休閒環境與休閒滿意度之關係研究－以大鵬灣國家風景區為例

Assessing the Relationship of Ecotourism Tourist Environmental Knowledge, Leisure Motivation, Leisure Environment, and Leisure Satisfaction-A case-study of Dapeng National Scenic Areas

錢銘貴(Ming-Kuei Chien)

《休閒事業研究》 12卷1期 (2014/03) Pp. 1-17

https://doi.org/10.6746/LIR.201403_12(1).0001

摘要

本研究主要目的為探討從事生態旅遊遊客環境知識、休閒動機、休閒環境與休閒滿意度關係。本研究以到訪大鵬灣國家風景區從事生態旅遊遊客為對象，採便利抽樣（convenience sampling）的方式進行問卷調查。依據研究目的與假設，本研究以結構方程模式進行資料分析與研究假設之驗證，結果發現：一、環境知識對休閒動機及休閒滿意度具有顯著正向的影響；二、休閒環境對休閒動機及休閒滿意度具有顯著正向的影響；三、休閒動機對休閒滿意度具有顯著正向的影響。本研究所建構的結構模型，期望對大鵬灣國家風景區推廣生態旅遊有所幫助，進而對觀光產業有所助益。

關鍵字

生態旅遊 ； 環境知識 ； 休閒動機 ； 休閒環境 ； 休閒滿意度

並列摘要

The purpose of research is to discuss the relationships of ecotourism tourist environmental knowledge, leisure motivation, leisure environment, and leisure satisfaction. The population is the Dapeng National Scenic area tourists. It is picked by convenience sampling. Structural equation modeling (SEM) was used to analyze data and verify the hypotheses. The results are: 1. Environmental knowledge had significant relationship with leisure motivation, and leisure satisfaction. 2. Leisure environment had significant relationship with leisure motivation, and leisure satisfaction. Researchers hope the model that has helps for Dapeng National Scenic Areas government administration to promote e cotourism and whole tourism industries even more.

並列關鍵字

Ecotourism ； environmental knowledge ； leisure motivation ； leisure environment ； leisure satisfaction