國小學童休閒運動之計畫行為模式分析

The Analysis on Planned Behavior Pattern of the Recreation Activities of Elementary School Children

張志銘(Chih-Ming Chang) ； 徐美珍(Mei-Chen Hsu)

《休閒事業研究》 12卷3期 (2014/09) Pp. 64-80

https://doi.org/10.6746/LIR.201409_12(3).0004

摘要

本研究旨在探討國小高年級學童休閒運動參與之行為態度、主觀規範、知覺行為控制對行為意圖之影響情形。本研究以「國小學童參與休閒運動行為與意圖之問卷」為研究工具，以桃園縣某國小高年級學童為研究對象，共發出654份問卷，有效問卷640份，有效問卷率98.92%。回收問卷資料後採皮爾遜（Pearson）積差分析、多元逐步迴歸分析後，研究結果如下：一、行為態度會正向影響行為意圖。二、主觀規範會負向影響到行為意圖。三、知覺行為控制會正向影響行為意圖。四、行為態度與主觀規範具有正向關係。五、主觀規範與知覺行為控制具有正向關係。六、行為態度與知覺行為控制具有正向關係。最後，根據研究結果提出建議，以供教育相關單位、家庭教育相關單位及未來研究參考。

關鍵字

行為態度 ； 主觀規範 ； 知覺行為控制 ； 行為意圖

並列摘要

This research is aimed to explore the influence on behavioral intention behavioral attitude, subjective norms, perceived behavior control caused by the recreational involvement among 5th and 6th graders of the elementary schools. This research is conducted by means of the ＂questionnaire about elementary school students to involve recreational sports behaviors and intention＂ as a tool with the experimental subjects of those 5th and 6th graders of a certain elementary school on Taoyuan County. There are totally 654 questionnaires delivered with 640 valid responses received, totally rated 98.92%. After questionnaire responses are received and both the Pearson product-moment correlation analysis and multiple stepwise regression analysis are conducted, research results are shown as below. 1. The overall behavioral attitude wields positive influence on behavioral intention. 2. Overall subjective norms wield positive influence on behavioral intention. 3. Overall perceived behaviors wield positive influence on behavioral intention. 4. Overall behavioral attitude are positively correlated to subjective norms. 5. Overall subjective norms are positively and significantly correlated to perceived behavior control. 6. Overall behavioral attitude are significantly and positively correlated to perceived behavior control. Finally, according to research results, some suggestions are raised with the reference available for the departments relevant to education and home education for the upcoming research effort.

並列關鍵字

Behavioral Attitude ； Subjective Norm ； Perceived Behavior Control ； Behavioral Intention