馬祖海釣遊客休閒動機與休閒效益之研究

A Study of Leisure Motivation and Leisure Benefit in Matsu Tourist Anglers

黃任閔(Huang, Jen-min) ； 呂謙(Lu, Chien) ； 李世昌(Lee, Shish-Chang) ； 陳志宥(Chih-Yu Chen)

《休閒事業研究》 15卷1期 (2017/03) Pp. 19-39

https://doi.org/10.6746/LIR.201703_15(1).0002

摘要

本研究目的旨在於探討馬祖地區海釣遊客之休閒動機與休閒效益，分析不同人口統計變項在休閒動機與休閒效益因素之差異分析並分析休閒動機與休閒效益因素之相關情形。本研究以量化研究作為調查方法，於2014年1月至4月於馬祖地區進行問卷調查，抽樣方法為便利抽樣，共發出問卷數430份，回收有效問卷349份，有效回收率81.16%。統計方法主要是採用敘述統計、因素分析與單因子多變量變異數、雪費事後比較。研究結果發現：馬祖海釣遊客以男性為主，婚姻狀況多為已婚，年齡層以41～50歲以上居多，學歷以高中（職）為主，大多來自北部地區，職業多為服務業，平均月收入為50,001-70,000元。釣齡以11-15年最多，每月平均海釣次數以3～4次最多，每月在釣魚活動花費以5,001～8,000元最多。馬祖海釣遊客之學歷、婚姻、每月平均海釣花費在休閒動機上達到顯著差異。馬祖海釣遊客之學歷、婚姻、職業、每月平均收入、釣齡、每月平均海釣次數與每月平均海釣花費在休閒效益上達到顯著差異。

關鍵字

釣魚 ； 休閒行為 ； 活動效益

並列摘要

The purpose of this study was to explore the tourist anglers leisure motivation and leisure benefit in Matsu islands, and analysis the differences population backgrounds items in the leisure motivation and leisure benefit. This study adopted a questionnaire survey, 430 tourist anglers in Matsu islands were sampled from January to April, 2014. Among the 430 questionnaires, 359 recovered, and 349 of the 359 questionnaires were valid responses, which reached a return rate of 81.16%. The main methodologies were applied the descriptive stastics, factor analysis, one-way MANOVA, and Scheffé post hoc comparison. The results show as follows: Most of the Matsu tourist anglers are male, married, age between 41-50 years old, senior high school or vocational school graduates, living in the northern part of Taiwan, working for the service industry, average of monthly income between NT$50,001 to 70,000. The time spent in fishing is 11-15 years, and they participate salt-water fishing three or four times monthly, average of monthly fishing spending is among NT$5,001 to 8,000. The results indicated that the education background, marriage, and fishing spending in leisure motivation showed the differences. The results indicated that the education background, marriage, career, average of monthly income, seniority, fishing frequency, and fishing spending in leisure benefit showed the differences

並列關鍵字

Fishing ； Leisure behavior ； Activity benefits