鄉村振興視角下居民依附感與支持意願關係研究

Assessing the Relations of Residents' Attachment and Intention to Support on Rural Revitalization

顏財發(Tsai-fa Yen) ； 罗莹(Ying Lo) ； 马思怡(Si-yi Ma)

《休閒事業研究》 17卷3期 (2019/09) Pp. 1-14

https://doi.org/10.6746/LIR.201909_17(3).0001

摘要

許多研究強調鄉村振興的重要性，較少研究從居民視角探討其對鄉村振興戰略的態度、依附感以及支持意願關係。本研究藉由檢驗：居民態度與地方依附感對其鄉村振興支持意願的影響，以及居民態度對地方依附感的影響提供新見解。透過在中國四川宜賓的問卷調查取得372筆資料，有效問卷率93%。研究發現，態度顯著正向影響地方依附，也透過地方依附顯著正向影響支持意願。最後，本文也提供一些提高鄉村振興支援意願的管理意涵，如目的地管理者與旅遊企業，應致力於改善與維護基礎建設等。

關鍵字

鄉村振興 ； 依附感 ； 態度

並列摘要

Despite the significance of rural revitalization for studies, relatively fewer studies address the effects of the attitudes toward to strategies for rural revitalization on place attachment and the intention to support rural revitalization from residents' aspects. This study draws new insights by examining the effects of attitudes and place attachment resident perceived on intention to support rural revitalization; and the effects of attitudes on place attachment resident perceived. Data was collected by questionnaire survey at Yibin, Sichuan province, China and a total of 372 valid samples were received, which yield a valid respond rate 93%. Findings show that both attitudes and place attachment resident perceived have positive effects on intention to support rural revitalization; and attitudes can positively influence place attachment. Finally, several implications, such the infrastructure should be improved and maintained by the destination manager and firms, concerning the management of the intention to support rural revitalization were met.

並列關鍵字

Rural revitalization ； Place attachment ； Attitudes