國內運動休閒服務業產值之相關探討

運動休閒服務業是「服務業發展綱領及行動方案」重點發展產業之一，對其產值探討有助了解產業整體發展。由於周嫦娥(2005)對運動休閒服務業產值調查最新且最接近實務，故本研究採文獻資料分析方法，目的在以其研究中提供之2001、2005年產值，以運動休閒管理角度進一步闡釋其數據意義，結果包括運動用品批發及零售業和運動及娛樂用品租賃業等運動用品為首帶動下，GDP產值為408.6億，佔服務業0.5%，佔運動休閒產業37.8%左右，年平均成長率為11.3%；提供無形技術與服務的其他運動服務業和管理顧問業GDP產值較低；GDP成長率以運動及娛樂用品租賃業年成長率為50.5%最高、運動用品批發及零售業17.5%次之、管理顧問業0.2%最低；整體附加價值率約67-68%，管理顧問業明顯偏低為52.3%；運動場地設施裝備屬性的運動用品批發及零售業和運動場館業從事員工人數明顯居多，管理顧問業僅有89人；運動用品批發及零售業、運動及娛樂用品租賃業就業人數年成長率皆達10%以上，高於服務業6.1%成長率，但其他則少了許多；以平均每人GDP產值來看，有轉播權利金、門票及贊助等收益的職業運動業最高，而單純以技術指導為主軸之其他運動服務業最低。結論為國內運動休閒服務業以參與性運動為發展主軸，觀賞性職業運動尚未成為驅動主力。

關鍵字

運動休閒產業；運動休閒服務業； GDP產值

並列摘要

Recreational Sports Service (RSS) was one of the main point nurturing services in 'Guidelines and Action Plans for Service Industry Development'. The investigation of RSS production value helped the whole industry development. For Chou's (2005) production value research was the latest and most practical. Applied from her data about relevant production value in 2001 and 2005, the study aimed to further explain from the view-point of sport management. The results of this study included: For GDP value, 'wholesale and retail industry of sporting goods' (WRISG) and 'leasing industry of sport and recreational goods' (LISRG) were the highest. The GDP value of RSS was 4, 080 million NTD, was 0.5% of services and about 37.8% of recreational sport industry, and had 11.3% growth rate per year. 'Other RSS' and 'sport agent industry' (SAI), which offered invisible skills and services, were the lowest. For growth rate per year of the sub-industries, LISRG (50.5%) was the highest, WRISG (17.5%) was the second, and SAI (0.2%) was the lowest. The GDP value rate of RSS was about 67-68%, but SA (52.3%) was the lowest. The employees of WRISG and 'sport facility industry', with visible equipments and facilities, were the most, but SAI just had 52 persons. The growth rate per year of WRISG and LISRG employees reached more than 10%, also higher than the general services' 6.1% goal rate, but the others were very low. For the GDP value per employee, 'professional sport industry' was the highest because of the income from television rights fee, tickets, and sponsors; relatively, 'Other RSS', with pure skill instruction, was the lowest. Participating sport was the main driving-force, and professional sport, as spectator sport, did not become the leading industry.