目的:新冠疫情時代下探討結合地方創生的運動旅遊之新架構。方法:本研究以文獻研究法就疫情時代日常生活與旅遊預測進行了解,再就國人歷年旅遊和運動現況、運動消費支出資料進行整理分析。結果:依臺灣《運動產業發展條例》、《發展觀光條例》,發現兩個條例精神交集即是臺灣發展運動旅遊的重要發展準則。國內旅遊成為疫情下出遊的選擇,主要受到旅遊上期待安心、安全和質量上的感受,及考量時間、費用的限制,獲得走出戶外或健全身心的優質休閒旅遊活動。旅人在各地的地方創生特色環境,進行運動休閒行為,可獲得不同的精神回饋,因「運動」,到旅遊目的地深入體驗地方上食、宿、遊、購、行的「地方創生服務」。結論:運動旅遊藉地方創生善用地方自然景觀、多元文化、特色產業等資源的旅遊型態,搭配不同的運動項目、體能強度與休閒程度於旅遊目的地進行體驗或觀賞。藉地方政府和中央二級機關相關部門共同交流整合,發展各地的「運動產業x休閒活動x觀光旅遊」的契機。運動旅遊是讓國人走出戶外與病毒共存的旅遊模式,也是建立臺灣運動產業結合觀光產業發展與創新的前瞻方向。
Purpose: In order to balance risk and activity under the specter of COVID, pandemic prevention measures are necessary in the tourism industry. This study sought to understand such measures. Methods: This research used document analysis to understand expert opinion and people's daily and travel behaviors in the pandemic era. Additionally, data on Taiwanese tourism and exercise habits and sports expenditures over twenty years were collected and analyzed. Results: Taiwan's Sports Industry Development Act and Act for the Development of Tourism have been instrumental to promoting Taiwan's sports tourism. Domestic tourism has been the most popular type of travel choice during the pandemic, mainly because such tourism is perceived as safe and interesting. Additionally, outdoors and wellness leisure tourism in Taiwan have been perceived as high quality. Conclusion: Sports tourism involves making use of local natural landscapes, cultural diversity, characteristic industries, and other resources, which are often the focus of regional revitalization, and can be experienced through different sports and at different physical strength and leisure levels. Such tourism provides an opportunity for local governments and relevant central government departments to collaborate to integrate the sports, leisure, and tourism industries. Sports tourism allows people to be outdoors with minimal risk of disease transmission risk and is a future trend in Taiwan's sports industry, with benefits in terms of industry development and innovation.