健走旅遊參與者認真休閒對再遊意願之影響─以幸福感為中介效果

Effect of Perception of Serious Leisure on the Revisit Intention of Walking Tourism Participants: Mediating Effect of Well-Being

畢璐鑾(Lu-Luan Pi) ； 王煜鈞(Yu-Chun Wang) ； 郭芳坤(Fang-Kun Kuo)

《臺灣體育運動管理學報》 21卷2期 (2021/12) Pp. 283-307

https://doi.org/10.6547/tassm.202112_21(2).0007

摘要

目的：在探討健走旅遊參與者之認真休閒、幸福感與再遊意願之影響關係。方法：採用問卷調查法，針對參加IML臺灣國際健走嘉年華活動20km與30km組並有三次以上健走旅遊經驗者為研究對象，採立意抽樣方式，發放320份，有效問卷共300份，回收率為93.8%。以描述性統計、相關分析與SEM結構方程式模型分析進行資料處理。結果：一、認真休閒對再遊意願具有顯著正向影響；二、認真休閒對幸福感具有顯著正向影響；三、幸福感對再遊意願具有顯著正向影響；四、幸福感在認真休閒與再遊意願之間具有中介效果。結論：健走旅遊參與者具有認真休閒的特質，健走旅遊之路程以20km及30km為主，健走參與者在參與過程中個人不斷的努力，以克服困難的毅力完成健走旅遊行程，並能從中獲得持續性的效益，形成一種獨特的團體文化及強烈的認同感，進而以健走旅遊為終身的休閒志業，而認真休閒行為越明顯，所產生幸福感之感受程度愈深，再遊意願的動機愈高；幸福感是影響認真休閒與再遊意願之重要因素，健走旅遊主辦單位可將幸福感作為推展健走旅遊之宣傳策略。

關鍵字

獨特的團體文化 ； 持續性的效益 ； 認同感 ； 生活滿意度 ； 正向情感

並列摘要

Purpose: This study surveyed individuals of different backgrounds who participated in walking tourism to explore the relationships among perception of serious leisure, well-being, and revisit intention. Methods: Questionnaires were distributed to a judgment sample of 320 individuals who had participated in the 20-km or 30-km group at the 2017 Taiwan Walking Festival and who had participated in at least three walking tourism events. A total of 300 valid questionnaires were collected, reflecting a validation rate of 93.8%. The data were analyzed using descriptive statistics, Pearson correlation analysis, and structural equation modeling. Results: (1) Perception of serious leisure exerted a significantly positive effect on revisit intention; (2) perception of serious leisure exerted a significantly positive effect on well-being; (3) well-being exerted a significantly positive effect on revisit intention; and (4) well-being exerted a partial mediating effect on the relationship between perception of serious leisure and revisit intention. Conclusion: Participation in walking tourism has the characteristics of serious leisure. Most walking tourism events involving walking for 20 or 30 km. Participants in walking tourism often make continual efforts to overcome difficulties and persevere to complete the walking tourism itinerary. They thereby obtain long-lasting benefits, often joining a unique group culture and gaining a strong sense of identity, and they continue to pursue walking tourism as a ＂serious leisure career＂ for many years. Deeper feelings of well-being generated during walking tourism events are associated with stronger revisit intention and perception of serious leisure. Walking tourism organizations can use the promotion of well-being as a strategy to, in turn, promote walking tourism.

並列關鍵字

subculture ； long-lasting benefits ； identity ； life satisfaction ； positive emotions

參考文獻

江怡君、林宗良、盧瑞山 (2016) 。自行車隊參與者認真休閒、流暢體驗與幸福感之探討。休閒運動保健學報，(11)，1-14。

江彥政、翁珮怡 (2012) 。多走路多健康：步行環境與居民健康之關係。戶外遊憩研究，25(4)，25-50。

吳水丕、柯幸宜 (2012) 。健走運動對社區中高齡居民身心健康促進成效之探討。工作與休閒學刊，3(1)，159-172。

呂佳茹、劉佳哲、張碧峰、郭昱洧 (2013) 。乙組網球選手之內在休閒動機與認真休閒特質對休閒涉入及休閒滿意度之研究─以全國大專院校為例。運動休閒餐旅研究，8(2)，141-159。

李新民、陳密桃 (2009) 。寬恕的測量及其與焦慮的潛在關聯。教育心理學報，41(1)，1-27。