探討金屬工藝類觀光工廠之經營模式

台灣曾以製造業紅極一時，但隨著產業結構與生活形態改變，負責製造與生產的工廠與工業區已漸漸的沒落，因此，諸多的業者將傳統製造業與觀光事業結合，使傳統製造業觀光化，已然是一種時代的潮流與趨勢。觀光工廠為具有觀光、歷史文化、教育價值，提供顧客體驗產業之文化特性，並透過人員導覽及指示牌引導、多媒體互動等方式，達到觀光工廠休閒體驗之目的。傳統的工廠由製造業轉型成為觀光工廠，需要建立公司的獨特性與市場創新，爰此，本研究透過訪談法分析金屬工藝類觀光工廠之經營模式，研究結果可提供學界與業界參考。

關鍵字

觀光工廠；經營模式；訪談法

並列摘要

Taiwan used to be flourishing for the manufacturing industry. Nevertheless, factories, industrial zone of manufacture and production have gradually declined due to the change of industrial structure and lifestyle. Therefore, many undertakers have combined the traditional manufacturing industry with the tourism industry. It transforms the traditional manufacturing industry and becomes a tourist attraction. This has become a trend of an era. A tourism factory is provided with the cultural characteristics of customer experience and possesses the values of tourism, historical culture and education. It achieves the purpose of leisure experience in the tourism factory by means of personnel guides, sign guidance and multimedia interaction, etc. In order to transform the traditional manufacturing industry into a tourism factory, the uniqueness and market innovation of the company have to be established. Therefore, this study analyzes the business model of a metal craft tourism factory by the interview method. The result of the study can provide a reference for the academic and industry circles.